M&A Deal Summary

Main Post Partners Acquires Viva Chicken

On January 1, 2017, growth capital firm Main Post Partners acquired restaurant Viva Chicken

Acquisition Highlights
  • This is Main Post Partners’ 1st transaction in the Restaurants sector.
  • This is Main Post Partners’ 4th transaction in the United States.
  • This is Main Post Partners’ 1st transaction in North Carolina.

M&A Deal Summary

Date 2017-01-01
Target Viva Chicken
Sector Restaurants
Buyer(s) Main Post Partners
Deal Type Buyout (LBO, MBO, MBI)

Target

Viva Chicken

Charlotte, North Carolina, United States
Viva Chicken is a fast-casual restaurant chain specializing in Peruvian-style rotisserie chicken and fresh Latin-inspired dishes, offering bold flavors and a modern dining experience. Viva Chicken was founded in 2013 and is based in Charlotte, North Carolina.

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Buyer(S) 1

Buyer

Main Post Partners

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2014
PE ASSETS 3.7B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Main Post Partners is a private equity firm focused on investing $50 to $250 million in high-growth companies across the consumer value chain. Main Post Partners invests in both majority and minority positions primarily in first institutional capital situations where founders, entrepreneurs and management teams are looking for an partner to help build their companies. Main Post Partners was established in 2014 and is headquartered in San Francisco, California.


DEAL STATS #
Overall 4 of 20
Sector: Restaurants M&A 1 of 3
Type: Buyout (LBO, MBO, MBI) M&A Deals 2 of 2
State: North Carolina M&A 1 of 1
Country: United States M&A 4 of 20
Year: 2017 M&A 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-12-01 The Beauty Health Company

Long Beach, California, United States

The Beauty Health Company is a consumer products beauty company. Products include HydraFacial, a manufacturer of non-invasive equipment and consumables used in aesthetic skin health treatments. The Beauty Health Company was founded in 1997 and is based in Long Beach, California.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-09 Milk Makeup

New York, New York, United States

Milk Makeup is an award winning color cosmetics line from the visionary co-founders of Milk Studios, Mazdack Rassi, Erez Shternlicht and Moishe Mana. Milk has been at the cultural intersection of the fashion, music photography and film worlds and is a hub for nurturing creativity. In 2016, Milk launched its first consumer product line, Milk Makeup, which has rapidly grown as the leader of a pack of new rebellious, upstart indie brands. Milk Makeup was founded by Milk's Mazdack Rassi and his co-founders, along with Dianna Ruth, Georgie Greville and Zanna Roberts Rassi.

Buy -