M&A Deal Summary

MailUp Acquires Globase International ApS

On November 13, 2015, MailUp acquired marketing company Globase International ApS from ad pepper media International for 800M EUR

Acquisition Highlights
  • This is MailUp’s 1st transaction in the Marketing sector.
  • This is MailUp’s largest (disclosed) transaction.
  • This is MailUp’s 1st transaction in Denmark.

M&A Deal Summary
Date 2015-11-13
Target Globase International ApS
Sector Marketing
Buyer(s) MailUp
Sellers(s) ad pepper media International
Deal Type Divestiture
Deal Value 800M EUR

Target

Globase International ApS

Kobenhavn, Denmark
Globase International ApS is an e-mail marketing company.

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Buyer(S) 1

Buyer

MailUp

Milan, Italy
Category Company
Founded 2002
Sector Internet Software and Services
DESCRIPTION

MailUp SpA is a provider of online email platform services.

DEAL STATS #
Overall 2 of 3
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 2
Country (Denmark) 1 of 1
Year (2015) 2 of 3
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-08-02 Acumbamail SL

Ciudad Real, Spain

Acumbamail SL is an email marketing company.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-12-10 Agile Telecom

Modena, Italy

Agile Telecom S.p.A. is a provider of worldwide messaging solutions.

Buy €6M

Seller(S) 1

SELLER

ad pepper media International

Nuremberg, Germany
Category Company
Founded 1999
Sector Marketing
Employees213
Revenue 86M EUR (2023)
DESCRIPTION

ad pepper media International is a marketing company. ad pepper media International was founded in 1999 and is based in Nuremberg, Germany.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
Country (Denmark) 1 of 1
Year (2015) 1 of 1
Size (of disclosed) 1 of 1
Mergr

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