M&A Deal Summary

MailUp Acquires Globase International ApS

On November 13, 2015, MailUp acquired marketing company Globase International ApS from ad pepper group for 800M EUR

Acquisition Highlights
  • This is MailUp’s 1st transaction in the Marketing sector.
  • This is MailUp’s largest (disclosed) transaction.
  • This is MailUp’s 1st transaction in Denmark.

M&A Deal Summary

Date 2015-11-13
Target Globase International ApS
Sector Marketing
Buyer(s) MailUp
Sellers(s) ad pepper group
Deal Type Divestiture
Deal Value 800M EUR

Target

Globase International ApS

Kobenhavn, Denmark
Globase International ApS is an e-mail marketing company.

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Buyer(S) 1

Buyer

MailUp

Milan, Italy

Category Company
Founded 2002
Sector Internet Software and Services
DESCRIPTION

MailUp SpA is a provider of online email platform services.


DEAL STATS #
Overall 2 of 3
Sector: Marketing M&A 1 of 1
Type: Divestiture M&A Deals 1 of 2
Country: Denmark M&A 1 of 1
Year: 2015 M&A 2 of 3
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-08-02 Acumbamail SL

Ciudad Real, Spain

Acumbamail SL is an email marketing company.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-12-10 Agile Telecom

Modena, Italy

Agile Telecom S.p.A. is a provider of worldwide messaging solutions.

Buy €6M

Seller(S) 1

SELLER

ad pepper group

Nuremberg, Germany

Category Company
Founded 1999
Sector Marketing
Employees213
Revenue 90M EUR (2024)
DESCRIPTION

ad pepper group is a marketing group that operates four specialised segments: Webgains (affiliate marketing), ad agents (performance agency), ad pepper (lead generation & audience targeting) and solute (price comparison & marketplace solutions). It delivers data-driven, technology-powered marketing solutions that span the entire customer journey. ad pepper group was founded in 1999 and is based in Nuremberg, Germany.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: Denmark M&A 1 of 1
Year: 2015 M&A 1 of 1
Size (of disclosed) 1 of 1