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  5. MailChimp Acquires TinyLetter

M&A Deal Summary

MailChimp Acquires TinyLetter

On August 31, 2011, MailChimp acquired internet software and services company TinyLetter

Acquisition Highlights
  • This is MailChimp’s 1st transaction in the Internet Software and Services sector.
  • This is MailChimp’s 1st transaction in the United States.
  • This is MailChimp’s 1st transaction in Georgia.

M&A Deal Summary
Date 2011-08-31
Target TinyLetter
Sector Internet Software and Services
Buyer(s) MailChimp
Deal Type Add-on Acquisition

Target

TinyLetter

Atlanta, Georgia, United States
TinyLetter is a beautifully simple email newsletter app created by Philip Kaplan that was established in 2010. TinyLetter enables its users to start their own mailing list and email newsletters. It is a free service that send updates, digests, and dispatches to their fans and friends.

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Buyer(S) 1

Buyer

MailChimp

Atlanta, Georgia, United States
Category Company
Founded 2001
Sector Internet Software and Services
Employees1,200
Revenue 525M USD (2017)
DESCRIPTION

MailChimp is a provider of email marketing and automation software and services. The Company was formed in 2001 and is headquartered in Atlanta, Georgia.

DEAL STATS #
Overall 1 of 6
Sector: Internet Software and Services M&A 1 of 4
Type: Add-on Acquisition M&A Deals 1 of 6
State: Georgia M&A 1 of 4
Country: United States M&A 1 of 4
Year: 2011 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-02-08 Sawa

Atlanta, Georgia, United States

Sawa is an automated graphic design platform that instantly and beautifully assembles its customers’ photos, logos, and copy into design assets that adhere to their brand standards.

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Mergr

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