M&A Deal Summary

MailChimp Acquires Inspector 6

On July 28, 2020, MailChimp acquired internet software and services company Inspector 6

Acquisition Highlights
  • This is MailChimp’s 4th transaction in the Internet Software and Services sector.
  • This is MailChimp’s 3rd transaction in the United States.
  • This is MailChimp’s 3rd transaction in Georgia.

M&A Deal Summary
Date 2020-07-28
Target Inspector 6
Sector Internet Software and Services
Buyer(s) MailChimp
Deal Type Add-on Acquisition

Target

Inspector 6

Atlanta, Georgia, United States
Inspector 6 is an artificial intelligence (AI) platform that analyzes a brand’s marketing content and delivers insights, changes, and recommendations, to help our small business customers create more effective marketing content. The company's system replaces opinions with data and uses it to predict results. It delivers insight and recommendations based on the collective experience of thousands of brands so every business, regardless of experience or resources, can thrive. Inspector 6 was formed in 2017 and is based in Atlanta, Georgia.

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Buyer(S) 1

Buyer

MailChimp

Atlanta, Georgia, United States
Category Company
Founded 2001
Sector Internet Software and Services
Employees1,200
Revenue 525M USD (2017)
DESCRIPTION

MailChimp is a provider of email marketing and automation software and services. The Company was formed in 2001 and is headquartered in Atlanta, Georgia.

DEAL STATS #
Overall 5 of 6
Sector (Internet Software and Services) 4 of 4
Type (Add-on Acquisition) 5 of 6
State (Georgia) 3 of 4
Country (United States) 3 of 4
Year (2020) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-03-03 Courier Holdings

London, United Kingdom

Courier Holdings Ltd. is a media company. Courier produces a bi-monthly magazine and newspaper full of educational and inspirational content for modern entrepreneurs and small businesses, as well as a newsletter, podcast, and events. Courier Holdings was established in 2013 and is based in London, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-22 BigTeam

Atlanta, Georgia, United States

BigTeam is a feedback management platform for small businesses, startups, entrepreneurs, and growing brands, to continue improving our survey tools and marketing technology for small businesses. BigTeam was formed in 2018 and is based in Atlanta, Georgia.

Buy -
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