Add-on Acquisition • Publishing

MailChimp Acquires Courier Holdings

On March 3, 2020, MailChimp acquired publishing company Courier Holdings

Acquisition Context

This is MailChimp’s 1st transaction in the Publishing sector.
This is MailChimp’s 1st transaction in the United Kingdom.

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M&A Deal Summary
Date	March 3, 2020
Target	Courier Holdings
Sector	Publishing
Buyer(s)	MailChimp
Deal Type	Add-on Acquisition

Target Company

Courier Holdings

London, United Kingdom

Courier Holdings Ltd. is a media company. Courier produces a bi-monthly magazine and newspaper full of educational and inspirational content for modern entrepreneurs and small businesses, as well as a newsletter, podcast, and events. Courier Holdings was established in 2013 and is based in London, United Kingdom.

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Buyer Overview 1

Buyer

MailChimp

Atlanta, Georgia, United States

Category	Company
Founded	2001
Sector	Internet Software and Services
Employees	1,200
Revenue	525M USD (2017)

DESCRIPTION

MailChimp is a provider of email marketing and automation software and services. The Company was formed in 2001 and is headquartered in Atlanta, Georgia.

Deal Context for Buyer	#
Overall	4 of 6
Sector: Publishing	1 of 1
Type: Add-on Acquisition	4 of 6
Country: United Kingdom	1 of 1
Year: 2020	1 of 3

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2019-03-27	LemonStand Vancouver, British Columbia, Canada LemonStand is a customizable eCommerce platform for fast growing online retail brands. Completely customize the entire user experience, including the checkout process, using your front-end development tools and frameworks. Sell retail, recurring subscriptions and digital products. Offer volume and wholesale pricing to specific customers or groups, and forget about limits on product options and variants. Easily design, create and publish content to grow organic website traffic, and educate customers using our flexible content management system.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2019-03-27

LemonStand

Vancouver, British Columbia, Canada

LemonStand is a customizable eCommerce platform for fast growing online retail brands. Completely customize the entire user experience, including the checkout process, using your front-end development tools and frameworks. Sell retail, recurring subscriptions and digital products. Offer volume and wholesale pricing to specific customers or groups, and forget about limits on product options and variants. Easily design, create and publish content to grow organic website traffic, and educate customers using our flexible content management system.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2020-07-28	Inspector 6 Atlanta, Georgia, United States Inspector 6 is an artificial intelligence (AI) platform that analyzes a brand’s marketing content and delivers insights, changes, and recommendations, to help our small business customers create more effective marketing content. The company's system replaces opinions with data and uses it to predict results. It delivers insight and recommendations based on the collective experience of thousands of brands so every business, regardless of experience or resources, can thrive. Inspector 6 was formed in 2017 and is based in Atlanta, Georgia.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2020-07-28

Inspector 6

Atlanta, Georgia, United States

Inspector 6 is an artificial intelligence (AI) platform that analyzes a brand’s marketing content and delivers insights, changes, and recommendations, to help our small business customers create more effective marketing content. The company's system replaces opinions with data and uses it to predict results. It delivers insight and recommendations based on the collective experience of thousands of brands so every business, regardless of experience or resources, can thrive. Inspector 6 was formed in 2017 and is based in Atlanta, Georgia.

Buy

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