M&A Deal Summary

MailChimp Acquires BigTeam

On November 22, 2020, MailChimp acquired marketing company BigTeam

Acquisition Highlights
  • This is MailChimp’s 1st transaction in the Marketing sector.
  • This is MailChimp’s 4th transaction in the United States.
  • This is MailChimp’s 4th transaction in Georgia.

M&A Deal Summary
Date 2020-11-22
Target BigTeam
Sector Marketing
Buyer(s) MailChimp
Deal Type Add-on Acquisition

Target

BigTeam

Atlanta, Georgia, United States
BigTeam is a feedback management platform for small businesses, startups, entrepreneurs, and growing brands, to continue improving our survey tools and marketing technology for small businesses. BigTeam was formed in 2018 and is based in Atlanta, Georgia.

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Buyer(S) 1

Buyer

MailChimp

Atlanta, Georgia, United States
Category Company
Founded 2001
Sector Internet Software and Services
Employees1,200
Revenue 525M USD (2017)
DESCRIPTION

MailChimp is a provider of email marketing and automation software and services. The Company was formed in 2001 and is headquartered in Atlanta, Georgia.

DEAL STATS #
Overall 6 of 6
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 6 of 6
State (Georgia) 4 of 4
Country (United States) 4 of 4
Year (2020) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-07-28 Inspector 6

Atlanta, Georgia, United States

Inspector 6 is an artificial intelligence (AI) platform that analyzes a brand’s marketing content and delivers insights, changes, and recommendations, to help our small business customers create more effective marketing content. The company's system replaces opinions with data and uses it to predict results. It delivers insight and recommendations based on the collective experience of thousands of brands so every business, regardless of experience or resources, can thrive. Inspector 6 was formed in 2017 and is based in Atlanta, Georgia.

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