M&A Deal Summary

Mail.ru Group Acquires Pixonic

On October 3, 2016, Mail.ru Group acquired digital media company Pixonic for 30M USD

Acquisition Highlights
  • This is Mail.ru Group’s 2nd transaction in the Digital Media sector.
  • This is Mail.ru Group’s 4th largest (disclosed) transaction.
  • This is Mail.ru Group’s 5th transaction in Russia.

M&A Deal Summary
Date 2016-10-03
Target Pixonic
Sector Digital Media
Buyer(s) Mail.ru Group
Deal Type Add-on Acquisition
Deal Value 30M USD

Target

Pixonic

Moscow, Russia
Pixonic LLC is a mobile game developer and publisher. Pixonic LLC was established in 2009 and is headquartered in Moscow, Russia.

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Buyer(S) 1

Buyer

Mail.ru Group

Limassol, Russia
Category Company
Founded 1998
Sector Internet Software and Services
Revenue 132.8B RUB (2023)
DESCRIPTION

Mail.ru Group is an Internet company in the Russian-speaking world and the leading Internet company in Russia, based on global monthly unique users. Mail.ru Group was founded in 1998 and is based in Limassol, Russia.

DEAL STATS #
Overall 7 of 12
Sector (Digital Media) 2 of 3
Type (Add-on Acquisition) 5 of 7
Country (Russia) 5 of 9
Year (2016) 2 of 3
Size (of disclosed) 4 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-08-25 GeekBrains

Moscow, Russia

GeekBrains is an online learning platform for developers. GeekBrains has a monthly audience of 500,000 users. Over the last 12 months, the number of registered GeekBrains users has increased from 200,000 to a million.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-11-03 Delivery Club

Moscow, Russia

Delivery Club Ltd. is a provider of food delivery service with over 2,500 restaurants. Delivery Club is the major player in the growing Russian food delivery market. It currently has over 4,500 connected restaurants and the number of orders reached 20,000 per day. Delivery Club mobile app is the main way users access the service and accounts for over 72% of total orders. This share has increased 2.7x over the last three years.

Buy $100M
Mergr

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