Investment Summary

Magenta Partners Invests In North American Guitar

On January 12, 2021, growth capital firm Magenta Partners invested in e-commerce company North American Guitar

Investment Highlights
  • This is Magenta Partners’ 1st transaction in the E-Commerce sector.
  • This is Magenta Partners’ 1st transaction in the United States.
  • This is Magenta Partners’ 1st transaction in Tennessee.

Investment Summary
Date 2021-01-12
Target North American Guitar
Sector E-Commerce
Investor(s) Magenta Partners
Deal Type Growth Capital
Advisor(s) CBIZ Private Equity Advisory (Financial)
James Cowper Kreston LLP (Legal)

Target

North American Guitar

Nashville, Tennessee, United States
North American Guitar is a specialist in premium guitars that focuses on international and digital expansion opportunities in the underserved, fragmented, premium niche of the guitar market. TNAG has established an enviable panel of world-class luthiers supplying a unique selection of hand-crafted boutique guitars and has recently established a digital exchange for the trading of pre-owned models. North American Guitar was formed in 2010 and is based in Nashville, Tennessee.

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Investor(S) 1

Investor

Magenta Partners

London, United Kingdom

Investor Investor Investor

Category Growth Capital Firm
Founded 2007
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Magenta Partners is a private investment firm focused on opportunities throughout the UK. Magenta will consider both majority and minority equity positions and looks to invest at least £5 to £20 million per transaction. Specific areas of interest include media, financial services, renewable energy, leisure and retail. Types of transactions include MBOs, growth capital financings, recapitalizations, take privates, PIPES, and project financings. Magenta Partners LLP (formerly known as Rianta Private Equity Partnership LLP) was formed in 2007 and is based in London.

DEAL STATS #
Overall 14 of 15
Sector (E-Commerce) 1 of 1
Type (Growth Capital) 9 of 10
State (Tennessee) 1 of 1
Country (United States) 1 of 1
Year (2021) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-08 Maker&Son

Balcombe, United Kingdom

Maker&Son is a furniture and home furnishings brand whose products are made from natural materials, are sustainably and ethically produced and incredibly comfortable. Maker & Son currently operates in the UK and Ireland, the USA, Australia, and New Zealand with products made locally in each territory. Maker&Son was founded in 2018 and is based in Balcombe, England.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-01 Voly

Cheadle, United Kingdom

Voly is a multi-asset management and payment solution provider to the yachting, family office, and media sectors. It offers comprehensive accounting and treasury management solutions with curated ancillary modules, enabling yacht owners, captains, management companies, and family offices alike to manage and report a yacht’s activities in real-time with limited overhead resource. Voly is based in Cheadle, United Kingdom.

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Mergr

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Company

Legal