Add-on Acquisition • Software

Mad*Pow Acquires Hotseat

On March 8, 2016, Mad*Pow acquired software company Hotseat

Acquisition Context

This is Mad*Pow’s 1st transaction in the Software sector.
This is Mad*Pow’s 1st transaction in the United States.

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M&A Deal Summary
Date	March 8, 2016
Target	Hotseat
Sector	Software
Buyer(s)	*MadPow**
Deal Type	Add-on Acquisition

Target Company

Hotseat

United States

Hotseat is an app designed to defeat the risk posed by prolonged sedentary behavior, or “sitting disease.” Research shows extended periods of sedentary behavior can cause an increased risk of obesity, cardiovascular disease, diabetes, kidney disease, cancer, and even premature death. Using nudges, calendar integration, social accountability and gameplay, Hotseat injects activity into the nine hours, on average, spent sitting for work.

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Buyer Overview 1

Buyer

Mad*Pow

Portsmouth, New Hampshire, United States

Category	Company
Founded	2000
Sector	Information Technology

DESCRIPTION

Mad*Pow is a design agency that improves the experiences people have with technology, organizations, and each other. Using human-centered design, Mad*Pow creates strong multi-channel experience strategies, intuitive digital experiences and streamlined processes for its clients. Mad*Pow has partnered with industry leaders including Cigna, ESPN, Pearson, adidas, John Hancock, Microsoft, and Google. Mad*Pow was founded in 2000 and is based in Portsmouth, New Hampshire.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Software	1 of 1
Type: Add-on Acquisition	1 of 1
Country: United States	1 of 1
Year: 2016	1 of 1

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