M&A Deal Summary

Macromill Acquires Agency Acturus

On September 21, 2017, Macromill acquired business services company Agency Acturus

Acquisition Highlights
  • This is Macromill’s 1st transaction in the Business Services sector.
  • This is Macromill’s 1st transaction in the United States.
  • This is Macromill’s 1st transaction in Connecticut.

M&A Deal Summary
Date 2017-09-21
Target Agency Acturus
Sector Business Services
Buyer(s) Macromill
Deal Type Add-on Acquisition

Target

Agency Acturus

Farmington, Connecticut, United States
Agency Acturus, Inc. is a specialist research agency. Agency Acturus was founded in 2015 and is based in Farmington, Connecticut.

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Buyer(S) 1

Buyer

Macromill

Tokyo, Japan
Category Company
Founded 2000
Sector Information Services
Employees2,637
Revenue 40.6B JPY (2023)
DESCRIPTION

Macromill is a provider of internet research services. Macromill was founded in 2000 and is based in Tokyo, Japan.

DEAL STATS #
Overall 2 of 3
Sector (Business Services) 1 of 2
Type (Add-on Acquisition) 2 of 3
State (Connecticut) 1 of 1
Country (United States) 1 of 1
Year (2017) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-10-24 MetrixLab

Rotterdam, Netherlands

MetrixLab is a provider of consumer insights and marketing analytics. MetrixLab helps global and local brands to drive more impact, and forges partnerships to drive sustainably equitable growth. MetrixLab is based in Rotterdam, Netherlands.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-12-07 Centan

Chiyoda, Japan

Centan, Inc. is a marketing consulting company based on neuro science expertise. Centan, Inc. was established in 2000 and is based in Chiyoda, Tokyo.

Buy -
Mergr

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