Add-on Acquisition • Marketing

M&C Saatchi Acquires Dune|23

On May 1, 2025, M&C Saatchi acquired marketing company Dune|23

Acquisition Context
  • This is M&C Saatchi’s 5th transaction in the Marketing sector.
  • This is M&C Saatchi’s 1st transaction in United Arab Emirates.

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M&A Deal Summary

Date May 1, 2025
Target Dune|23
Sector Marketing
Buyer(s) M&C Saatchi
Deal Type Add-on Acquisition

Target Company

Dune|23

Abu Dhabi, United Arab Emirates
Dune|23 is a sports and entertainment marketing and commercial agency in the Middle East that serves clients including Emirates Dubai 7s, Mubadala Abu Dhabi Open, SailGP, Zeekr, Elrow Music Festival, Nada Dairy, and BRED by Hypebeast. Dune|23 was formed in 2023 and is based in Abu Dhabi.
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Buyer Overview 1

Buyer

M&C Saatchi

London, United Kingdom

Category Company
Founded 1995
Sector Marketing
Employees2,003
Revenue 395M GBP (2024)
DESCRIPTION

M&C Saatchi is a global marketing services business working across a wide variety of industry sectors with a strategy focused on winning new business and starting new businesses. M&C Saatchi was founded in 1995 and is based in London, England.


Deal Context for Buyer #
Overall 8 of 9
Sector: Marketing 5 of 6
Type: Add-on Acquisition 8 of 9
Country: United Arab Emirates 1 of 1
Year: 2025 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-02-15 Bohemia Group

Redfern, Australia

Bohemia Group is a full-service media agency with both creative and media entities. Bohemia Group was established in 2011 and is headquartered in Redfern, Australia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-10-10 Women’s Sports Group

London, United Kingdom

Women’s Sports Group is a specialist advisory and media rights consultancy that offers sports partnerships aimed at creating compelling opportunities to promote, enhance, and empower women’s sport. the company is focused on three core streams - strategic communications counsel, media rights management, and partnership development. Women’s Sports Group is based in London.

Buy -