Add-on Acquisition • Consumer Products

LVMH Acquires Bvlgari

On March 7, 2011, LVMH acquired consumer products company Bvlgari for 5.2B USD

Acquisition Context

This is LVMH’s 2nd transaction in the Consumer Products sector.
This is LVMH’s 2nd largest (disclosed) transaction.
This is LVMH’s 1st transaction in Italy.

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M&A Deal Summary
Date	March 7, 2011
Target	Bvlgari
Sector	Consumer Products
Buyer(s)	LVMH
Deal Type	Add-on Acquisition
Deal Value	5.2B USD

Target Company

Bvlgari

Rome, Italy

Bvlgari is an Italian luxury goods company founded in Rome in 1884 by Greek silversmith Sotirio Bulgari. The Company designs, produces, and sells jewelry, watches, fragrances, accessories, and operates a hospitality division. Bvlgari is a subsidiary of LVMH and operates globally, with a strong retail presence in Europe, Asia, and North America.

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Buyer Overview 1

Buyer

LVMH

Paris, France

Category	Company
Founded	1923
Sector	Consumer Products
Employees	200,518
Revenue	84.7B EUR (2024)

DESCRIPTION

LVMH is a global luxury goods conglomerate. The Company operates across five major sectors: fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry, and selective retailing. Founded in 1987 through the merger of Louis Vuitton and Moët Hennessy, LVMH owns more than 75 prestigious brands, including Dior, Fendi, Bulgari, TAG Heuer, and Sephora. LVMH was founded in 1923 and is based in Paris, France.

Deal Context for Buyer	#
Overall	6 of 19
Sector: Consumer Products	2 of 8
Type: Add-on Acquisition	6 of 18
Country: Italy	1 of 4
Year: 2011	1 of 2
Size (of disclosed)	2 of 6

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2008-09-30	Royal van Lent Shipyard B.V. Kaag, Netherlands Royal van Lent Shipyard B.V. is a designer and build of luxury motor yachts. Royal Van Lent operates under the name of Feadship, a global brand.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2008-09-30

Royal van Lent Shipyard B.V.

Kaag, Netherlands

Royal van Lent Shipyard B.V. is a designer and build of luxury motor yachts. Royal Van Lent operates under the name of Feadship, a global brand.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2011-05-30	The Glenmorangie Co. Broxburn,, United Kingdom The Glenmorangie Company Limited distills single malt scotch whiskies.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2011-05-30

The Glenmorangie Co.

Broxburn,, United Kingdom

The Glenmorangie Company Limited distills single malt scotch whiskies.

Buy

Explore Related M&A Activity

Consumer Products M&A - Add-on Acquisition M&A Deals - Italy M&A - 2011 M&A