M&A Deal Summary

Lux Group Acquires brandsExclusive Pty

On February 11, 2014, Lux Group acquired e-commerce company brandsExclusive Pty from ARN Media for 2M AUD

Acquisition Highlights
  • This is Lux Group’s 1st transaction in the E-Commerce sector.
  • This is Lux Group’s largest (disclosed) transaction.
  • This is Lux Group’s 1st transaction in Australia.

M&A Deal Summary
Date 2014-02-11
Target brandsExclusive Pty
Sector E-Commerce
Buyer(s) Lux Group
Sellers(s) ARN Media
Deal Type Divestiture
Deal Value 2M AUD

Target

brandsExclusive Pty

Lidcombe, Australia
brandsExclusive (Australia) Pty Ltd. is an online shopping club which partners directly with premium brands to offer exclusive sales to members with heavy discounts off recommended retail prices. In excess of 1.8 million members have signed with brandsExclusive to date. With an additional 70,000 new members joining each month, it has been recognized as one of the fastest growing businesses in Australia.

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Buyer(S) 1

Buyer

Lux Group

Sydney, Australia
Category Company
Founded 2010
Sector E-Commerce
DESCRIPTION

Lux Group is one of Australia’s major e-commerce groups. Since being founded in 2010, the business has had a strong track record of growth and innovation. Lux Group operates fifteen websites including Luxury Escapes, The Home, Brands Exclusive, Living Social, Cudo, DEALS.com.au, The Gourmet, The Active, Lust Have It!, TreatMe, DailyDo, Pop, Spreets, PinchMe and Ouffer.

DEAL STATS #
Overall 1 of 1
Sector (E-Commerce) 1 of 1
Type (Divestiture) 1 of 1
Country (Australia) 1 of 1
Year (2014) 1 of 1
Size (of disclosed) 1 of 1

Seller(S) 1

SELLER

ARN Media

Sydney, Australia
Category Company
Founded 1988
Sector Publishing
Employees5,340
Revenue 334M AUD (2023)
DESCRIPTION

ARN Media is a provider of printing and publishing newspapers, magazines, directories and general printing, radio broadcasting, specialist transit and static outdoor advertising services. ARN Media was founded in 1988 and is based in Sydney, Australia.

DEAL STATS #
Overall 2 of 3
Sector (E-Commerce) 1 of 1
Type (Divestiture) 2 of 3
Country (Australia) 1 of 2
Year (2014) 1 of 1
Size (of disclosed) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-11-01 APN News - New Zealand Magazines Business

New Zealand

APN News - New Zealand Magazines Business includes New Zealand Woman's Weekly, Listener, Simply You, Simply You Living and Crème.

Sell AU$7M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-07-18 Buspak Advertising

Causeway Bay, China

Buspak Advertising (Hong Kong) Ltd. is a provider of bus advertising services. It provides exterior and on-board advertising for over 1,700 buses through its contract with new world first bus services Limited.

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