Add-on Acquisition • Consumer Products

Lovehoney Acquires Amorana

On September 1, 2020, Lovehoney acquired consumer products company Amorana

Acquisition Context

This is Lovehoney’s 1st transaction in the Consumer Products sector.
This is Lovehoney’s 1st transaction in Switzerland.

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M&A Deal Summary
Date	September 1, 2020
Target	Amorana
Sector	Consumer Products
Buyer(s)	Lovehoney
Deal Type	Add-on Acquisition

Target Company

Amorana

Zurich, Switzerland

Amorana is a retailer of sexual well-being products. Amorana was founded in 2014 and is based in Zurich, Switzerland.

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Buyer Overview 1

Buyer

Lovehoney

Bath, United Kingdom

Category	Company
Founded	2002
Sector	Consumer Products

DESCRIPTION

Lovehoney is a manufacturer and distributor of pleasure products. Its focus on customer service, product innovation, and creative marketing has placed Lovehoney at the forefront of developments in the sexual wellbeing market. Lovehoney was founded in 2002 and is based in Bath, United Kingdom.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Consumer Products	1 of 1
Type: Add-on Acquisition	1 of 1
Country: Switzerland	1 of 1
Year: 2020	1 of 1

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