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  5. Lovehoney Acquires Amorana

M&A Deal Summary

Lovehoney Acquires Amorana

On September 1, 2020, Lovehoney acquired consumer products company Amorana

Acquisition Highlights
  • This is Lovehoney’s 1st transaction in the Consumer Products sector.
  • This is Lovehoney’s 1st transaction in Switzerland.

M&A Deal Summary
Date 2020-09-01
Target Amorana
Sector Consumer Products
Buyer(s) Lovehoney
Deal Type Add-on Acquisition

Target

Amorana

Zurich, Switzerland
Amorana is a retailer of sexual well-being products. Amorana was founded in 2014 and is based in Zurich, Switzerland.

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Buyer(S) 1

Buyer

Lovehoney

Bath, United Kingdom
Category Company
Founded 2002
Sector Consumer Products
DESCRIPTION

Lovehoney is a manufacturer and distributor of pleasure products. Its focus on customer service, product innovation, and creative marketing has placed Lovehoney at the forefront of developments in the sexual wellbeing market. Lovehoney was founded in 2002 and is based in Bath, United Kingdom.

DEAL STATS #
Overall 1 of 1
Sector: Consumer Products M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Switzerland M&A 1 of 1
Year: 2020 M&A 1 of 1
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