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| Category | Company |
|---|---|
| Founded | 1760 |
| Sector | Consumer Products |
| Employees | 2,900 |
| Revenue | 7.0B USD (2013) |
Lorillard, Inc., through its Lorillard Tobacco Company subsidiary, is the third largest manufacturer of cigarettes in the United States. Founded in 1760, Lorillard is the oldest continuously operating tobacco company in the United States. Newport, our flagship premium cigarette brand, is the top selling menthol and second largest selling cigarette brand overall in the United States based on gross units sold in 2011.
| Deal Context for Buyer | # |
|---|---|
| Overall | 2 of 2 |
| Sector: Consumer Products | 2 of 2 |
| Type: Add-on Acquisition | 2 of 2 |
| Country: United Kingdom | 1 of 1 |
| Year: 2013 | 1 of 1 |
| Size (of disclosed) | 2 of 2 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2012-04-24 |
Blu Cigs
Charlotte, United States Blu Cigs provides e-cigarettes which turn heated nicotine-laced liquid into a vapor mist. |
Buy | $135M |
