M&A Deal Summary

Lorillard Acquires Blu Cigs

On April 24, 2012, Lorillard acquired consumer products company Blu Cigs for 135M USD

Acquisition Highlights
  • This is Lorillard’s 1st transaction in the Consumer Products sector.
  • This is Lorillard’s largest (disclosed) transaction.
  • This is Lorillard’s 1st transaction in the United States.

M&A Deal Summary
Date 2012-04-24
Target Blu Cigs
Sector Consumer Products
Buyer(s) Lorillard
Deal Type Add-on Acquisition
Deal Value 135M USD

Target

Blu Cigs

Charlotte, United States
Blu Cigs provides e-cigarettes which turn heated nicotine-laced liquid into a vapor mist.

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Buyer(S) 1

Buyer

Lorillard

Greensboro, North Carolina, United States
Category Company
Founded 1760
Sector Consumer Products
Employees2,900
Revenue 7.0B USD (2013)
DESCRIPTION

Lorillard, Inc., through its Lorillard Tobacco Company subsidiary, is the third largest manufacturer of cigarettes in the United States. Founded in 1760, Lorillard is the oldest continuously operating tobacco company in the United States. Newport, our flagship premium cigarette brand, is the top selling menthol and second largest selling cigarette brand overall in the United States based on gross units sold in 2011.

DEAL STATS #
Overall 1 of 2
Sector (Consumer Products) 1 of 2
Type (Add-on Acquisition) 1 of 2
Country (United States) 1 of 1
Year (2012) 1 of 1
Size (of disclosed) 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-10-01 SKYCIG

West Lothian, United Kingdom

SKYCIG is a provider of electronic cigarette brand within the United Kingdom for a number of years. It has established a large market share in the growing industry and has been voted 'Best Electronic Cigarette in the UK' for two years running in 2011 and 2012 by Smoking.com.

Buy $30M
Mergr

Product

Company

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