M&A Deal Summary

LoopMe Acquires Chartboost

On December 10, 2024, LoopMe acquired marketing company Chartboost from Zynga

Acquisition Highlights
  • This is LoopMe’s 1st transaction in the Marketing sector.
  • This is LoopMe’s 1st transaction in the United States.
  • This is LoopMe’s 1st transaction in California.

M&A Deal Summary
Date 2024-12-10
Target Chartboost
Sector Marketing
Buyer(s) LoopMe
Sellers(s) Zynga
Deal Type Divestiture

Target

Chartboost

San Francisco, California, United States
Chartboost, Inc. is a mobile programmatic advertising and monetization platform. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences. Chartboost was founded in 2011 and is based in San Francisco, California.

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Buyer(S) 1

Buyer

LoopMe

London, United Kingdom
Category Company
Founded 2012
Sector Marketing
DESCRIPTION

LoopMe is an advertising technology company that plays video adverts on mobile devices. LoopMe specializes in brand advertising, and clients include household names like Audi, LG, UBS, Microsoft, and Disney. LoopMe was founded in 2012 and is based in London, United Kingdom.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1

Seller(S) 1

SELLER

Zynga

San Francisco, California, United States
Category Company
Founded 2007
Sector Digital Media
Employees2,245
Revenue 2.0B USD (2020)
DESCRIPTION
Zynga's corporate headquarters in downtown San Francisco, California.
Zynga's corporate headquarters in downtown San Francisco, California.

Zynga is a developer of online social games with more than 200 million monthly active users connected via social networks such as Facebook and technology platforms such as the iPhone. Zynga was founded in 2007 and is based in San Francisco, California.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-12 Storemaven

Tel Aviv, Israel

Storemaven creates mobile growth and App Store Optimization (ASO) technologies, which transformed how top mobile companies and game developers optimize creatives, conduct growth experiments, and measure performance. Storemaven was formed in 2015 and is based in Tel Aviv, Israel.

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