Investment Summary

LongueVue Capital Invests In Directmail.io

On February 18, 2010, private equity firm LongueVue Capital invested in marketing company Directmail.io

Investment Highlights
  • This is LongueVue Capital’s 1st transaction in the Marketing sector.
  • This is LongueVue Capital’s 6th transaction in the United States.
  • This is LongueVue Capital’s 3rd transaction in Louisiana.

Investment Summary

Date 2010-02-18
Target Directmail.io
Sector Marketing
Investor(s) LongueVue Capital
Deal Type Venture

Target

Directmail.io

Mandeville, Louisiana, United States
Directmail.io offers marketers and advertising agencies a dashboard where dynamic analytics measure response, gain valuable consumer insight, and gauge individual social influence, allowing retailers to remarket their product more efficiently. Directmail.io was founded in 2008 and is based in Mandeville, Louisiana.

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Investor(S) 1

Investor

LongueVue Capital

Metairie, Louisiana, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2001
PE ASSETS 1.0B USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

LongueVue Capital is a private equity company that targets profitable, small to mid-sized companies generating up to $150 million of revenue. LongueVue will consider a variety of investment situations, including corporate divestitures and buyouts, recapitalization/acquisitions of family owned businesses with transition challenges, and turnarounds. LongueVue Capital was formed in 2001 and is based in Metairie, Louisiana.


DEAL STATS #
Overall 6 of 32
Sector: Marketing M&A 1 of 1
Type: Venture M&A Deals 1 of 1
State: Louisiana M&A 3 of 5
Country: United States M&A 6 of 32
Year: 2010 M&A 2 of 2
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DATE TARGET DEAL TYPE VALUE
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Blue Dot provides a broad array of mission critical oilfield services to E&P companies and drillers operating in the prolific Marcellus Shale and the burgeoning Utica Shale.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-01-01 STG Logistics

Dublin, Ohio, United States

STG Logistics is a provider of facilities-based containerized logistics services including container deconsolidation, reconsolidation, transloading, warehousing, and outsourced transportation solutions including final mile delivery. STG Logistics was founded in 1985 and is based in Dublin, Ohio.

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