M&A Deal Summary

Longshore Capital Partners Acquires Blue Wheel

On November 1, 2022, private equity firm Longshore Capital Partners acquired marketing company Blue Wheel

Acquisition Highlights
  • This is Longshore Capital Partners’ 2nd transaction in the Marketing sector.
  • This is Longshore Capital Partners’ 8th transaction in the United States.
  • This is Longshore Capital Partners’ 1st transaction in Michigan.

M&A Deal Summary
Date 2022-11-01
Target Blue Wheel
Sector Marketing
Buyer(s) Longshore Capital Partners
Deal Type Buyout (LBO, MBO, MBI)

Target

Blue Wheel

Birmingham, Michigan, United States
Blue Wheel is an omni-channel digital commerce agency with expertise across the e-commerce landscape. The company provides a full-suite of e-commerce solutions through its best-in-class, proprietary technology, companion, enabling clients to execute a consolidated e-commerce strategy from click to ship. Blue Wheel was founded in 2011 and is based in Birmingham, Michigan.

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Buyer(S) 1

Buyer

Longshore Capital Partners

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2020
PE ASSETS 210M USD
Size Small
Type Sector Agnostic
DESCRIPTION

Longshore Capital Partners is a private investment firm focused principally on the services sector. The Firm targets control positions in profitable ($5 to $15 million of EBITDA) lower middle-market companies with up to $100 million in revenue and will consider opportunities throughout North America. Longshore prefers companies with growth and high levels of recurring revenue. Longshore Capital Partners was formed in 2020 and is headquartered in Chicago, Illinois.

DEAL STATS #
Overall 8 of 8
Sector (Marketing) 2 of 2
Type (Buyout (LBO, MBO, MBI)) 4 of 4
State (Michigan) 1 of 1
Country (United States) 8 of 8
Year (2022) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-01 Southwest Adjusters

Pasadena, Texas, United States

Southwest Adjusters provides outsourced insurance claim adjusting services nationwide for property, catastrophe, desk, and damage appraisal claims. Southwest Adjusters was founded in 2003 and is based in Pasadena, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-03-11 Stuzo

Philadelphia, Pennsylvania, United States

Stuzo is a provider of loyalty and payments technology solutions for everyday spend retailers, primarily in the fuel and convenience store industries. Stuzo’s Open Commerce product suite consists of: Activate for Intelligent 1:1 Loyalty, Transact for Contactless Commerce, and Experience for Modern Digital Storefronts. Stuzo was founded in 2005 and is based in Philadelphia, Pennsylvania.

Sell $190M
Mergr

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