Add-on Acquisition • Software

Logicbroker Acquires Virtualstock

On October 7, 2025, Logicbroker acquired software company Virtualstock

Acquisition Context

This is Logicbroker’s 2nd transaction in the Software sector.
This is Logicbroker’s 1st transaction in the United Kingdom.

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M&A Deal Summary
Date	October 7, 2025
Target	Virtualstock
Sector	Software
Buyer(s)	Logicbroker
Deal Type	Add-on Acquisition

Target Company

Virtualstock

Reading, United Kingdom

Virtualstock is a range extension platform that serves retailers including Aldi, Argos, B&Q, Currys, and John Lewis. Its platform enables blue-chip retailers to establish a one-to-many connection with their suppliers, simplifying and enhancing the profitability of ecommerce operations. The company empowers organizations to dramatically increase online sales revenue, reduce operational costs and deliver a better customer experience with tailored and customer-centric curated marketplace and dropship solutions. Virtualstock was formed in 2004 and is based in Reading, United Kingdom.

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Buyer Overview 1

Buyer

Logicbroker

Shelton, Connecticut, United States

Category	Company
Founded	2010
Sector	Internet Software and Services

DESCRIPTION

Logicbroker is a cloud-based eCommerce platform to offer full drop ship and marketplace functionality to suppliers, retailers, brands, and 3PLs. Logicbroker was founded in 2010 and is based in Shelton, Connecticut.

Deal Context for Buyer	#
Overall	2 of 2
Sector: Software	2 of 2
Type: Add-on Acquisition	2 of 2
Country: United Kingdom	1 of 1
Year: 2025	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2024-01-11	Cortina New York, New York, United States Cortina is a provider of marketplace and dropship solutions. Cortina gives retailers total control over negotiations with their supplying partners and options for merchandising products on their websites, while connecting with all critical elements of both retailers and their partners' tech stacks. Cortina was founded in and is based in New York City.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2024-01-11

Cortina

New York, New York, United States

Cortina is a provider of marketplace and dropship solutions. Cortina gives retailers total control over negotiations with their supplying partners and options for merchandising products on their websites, while connecting with all critical elements of both retailers and their partners' tech stacks. Cortina was founded in and is based in New York City.

Buy

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