Investment Summary

Loft Growth Partners Invests In The Seaweed Bath

On April 18, 2018, growth capital firm Loft Growth Partners invested in consumer products company The Seaweed Bath

Investment Highlights
  • This is Loft Growth Partners’ 4th transaction in the Consumer Products sector.
  • This is Loft Growth Partners’ 9th transaction in the United States.
  • This is Loft Growth Partners’ 3rd transaction in Colorado.

Investment Summary
Date 2018-04-18
Target The Seaweed Bath
Sector Consumer Products
Investor(s) Loft Growth Partners
Deal Type Growth Capital

Target

The Seaweed Bath

Boulder, Colorado, United States
The Seaweed Bath Co. is designed to transform the skin and hair care ritual by providing nutrient-rich, performance-optimized personal care formulas that offer visible results, as well a unique ocean-inspired sensory experience that instills a sense of well-being. This is achieved by harnessing the powerful benefits of The Seaweed Bath Co.’s hero ingredient: bladderwrack seaweed. The Seaweed Bath Co. was founded in 2010 and is based in Boulder, Colorado.

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Investor(S) 1

Investor

Loft Growth Partners

Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2001
Size Small
Type Sector Focused
DESCRIPTION

Loft Growth Partners is a growth-oriented private investment group focused on US-based opportunities in the consumer sector. Specific sectors of interest include food, beverages, personal care, home care, pet care, and other branded consumer products. The Firm will consider both majority and minority positions and generally pursues companies with $2 to $100 million in revenue. Loft Growth Partners is based in Chicago, Illinois.

DEAL STATS #
Overall 9 of 13
Sector (Consumer Products) 4 of 4
Type (Growth Capital) 9 of 10
State (Colorado) 3 of 4
Country (United States) 9 of 13
Year (2018) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-03-15 Surratt Beauty

New York, New York, United States

Surratt Beauty is known for its high degree of artistry, innovation, and Japanese influence. The brand offers a line of superior products, including eye, lip, face, and tools, meticulously sourced from Japan after Surratt’s global search to discover the best. Today, the brand is sold across a variety of premier beauty retailers, including Barneys NY, Liberty of London, MECCA in Australia, Space NK, and select Sephora and Bluemercury locations. Surratt Beauty was founded in 2013 and is based in New York City.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-02 Good Karma Foods

Boulder, Colorado, United States

Good Karma Foods is a non-dairy beverage business. The company’s flagship Good Karma flaxmilk is a highly differentiated non-dairy beverage with a unique nutritional profile and great taste that is closer to dairy cow’s milk than many other options. Good Karma is broadly available in the natural channel and rapidly expanding its distribution into conventional grocery stores. Good Karma Foods is based in Boulder, Colorado.

Sell -
Mergr

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