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M&A Deal Summary

Localytics Acquires Tapglue UG

On March 8, 2017, Localytics acquired internet software and services company Tapglue UG

Acquisition Highlights
  • This is Localytics’ 1st transaction in the Internet Software and Services sector.
  • This is Localytics’ 1st transaction in Germany.

M&A Deal Summary
Date 2017-03-08
Target Tapglue UG
Sector Internet Software and Services
Buyer(s) Localytics
Deal Type Add-on Acquisition

Target

Tapglue UG

Berlin, Germany
Tapglue UG is a mobile app developer, an API and backend service to enable them to easily add social features to their apps.

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Buyer(S) 1

Buyer

Localytics

Boston, Massachusetts, United States
Category Company
Sector Internet Software and Services
Revenue 20M USD (2019)
DESCRIPTION

Localytics is a provider of mobile app personalization and analytics solutions. Localytics gives brands the data, intelligence, and marketing channels to deliver a meaningful, personal customer experience. Localytics helps brands discover and deliver exactly what their customers are passionate about, and integrate those insights and experiences across other channels to deliver a digital customer experience that resonates.

DEAL STATS #
Overall 2 of 2
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
Country: Germany M&A 1 of 1
Year: 2017 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-04-14 Splitforce

New York, New York, United States

Splitforce is a provider of mobile A/B testing software solutions.

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