M&A Deal Summary

Local Marketing Solutions Group Acquires Money Mailer

On April 27, 2020, Local Marketing Solutions Group acquired marketing company Money Mailer from Barings Private Equity

Acquisition Highlights
  • This is Local Marketing Solutions Group’s 2nd transaction in the Marketing sector.
  • This is Local Marketing Solutions Group’s 2nd transaction in the United States.
  • This is Local Marketing Solutions Group’s 1st transaction in California.

M&A Deal Summary
Date 2020-04-27
Target Money Mailer
Sector Marketing
Buyer(s) Local Marketing Solutions Group
Sellers(s) Barings Private Equity
Deal Type Add-on Acquisition

Target

Money Mailer

Cypress, California, United States
Money Mailer LLC is a provider of shared one-to-one direct mail advertising (annually producing over 163 million mailings delivered to approximately 17 million homes) as well as interactive and online advertising solutions through its nationwide production and distribution network. Money Mailer was founded in 1979 and is based in Cypress, California.

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Buyer(S) 1

Buyer

Local Marketing Solutions Group

Rolling Meadows, Illinois, United States
Category Company
Founded 2012
Sector Media
DESCRIPTION

Local Marketing Solutions Group, Inc. (dba J G Sullivan Interactive) is a provider of marketing and sales solutions to national and international brands that drive revenue through local sales and marketing channels.

DEAL STATS #
Overall 2 of 2
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 2 of 2
State (California) 1 of 1
Country (United States) 2 of 2
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-09-02 KMA One

Alpharetta, Georgia, United States

KMA One specializes in helping companies sell high-tech products and services.

Buy -

Seller(S) 1

SELLER

Barings Private Equity

Investor Investor

Category Private Equity Firm
Founded 1991
PE ASSETS 5.7B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Barings Private Equity is the private equity arm of global asset management firm Barings. The Group looks to invest in mezzanine, distressed, and other private equity transactions including secondaries and funds. Sectors of interest include manufacturing, business services, distribution, consumer products, consumer services, food products, packaging, and healthcare. Barings Private Equity was originally established in 1991 and is based in Charlotte, North Carolina.

DEAL STATS #
Overall 33 of 37
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 20 of 23
State (California) 2 of 2
Country (United States) 29 of 33
Year (2020) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-19 Wireless Infrastructure Group

Bellshill, United Kingdom

Wireless Infrastructure Group Ltd. is a telecoms infrastructure company involved in the ownership and management of mobile cell sites in the UK and Europe. WIG acquires, manages and operates wireless cell sites (rooftop or greenfield masts or towers) for wireless service providers. Wireless Infrastructure Group Ltd. was established in 1995 and is based in Bellshill, United Kingdom.

Sell £575M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-02 Fortovia Therapeutics

Raleigh, North Carolina, United States

Fortovia Therapeutics is a pharmaceutical company focused on oncology supportive care, with five marketed products in their portfolio. These products help patients manage the impact of their cancer as well as the side effects of their cancer therapies. Fortovia Therapeutics was founded in 2002 and is based in Raleigh, North Carolina.

Sell -
Mergr

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