Add-on Acquisition • Business Services

LLYC Acquires Zeus

On June 27, 2024, LLYC acquired business services company Zeus

Acquisition Context

This is LLYC’s 2nd transaction in the Business Services sector.
This is LLYC’s 1st transaction in Spain.

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M&A Deal Summary
Date	June 27, 2024
Target	Zeus
Sector	Business Services
Buyer(s)	LLYC
Deal Type	Add-on Acquisition

Target Company

Zeus

Valencia, Spain

Zeus is a strategic consultancy specializing in data capture, analysis, and visualization. It helps companies understand, manage, and visualize data to drive business development, always focusing on people. The company boasts experience in automotive, transportation, logistics, hospitality, tourism, retail, and marketing campaigns, with clients like Telefónica, Banco Santander, Balearia, EY, Just Eat-Take Away, and Ford España. Zeus is based in Valencia, Spain.

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Buyer Overview 1

Buyer

LLYC

Madrid, Spain

Category	Company
Founded	1995
Sector	Business Services
Employees	1,143
Revenue	101M EUR (2023)

DESCRIPTION

LLYC is a global corporate affairs and marketing consulting firm that partners with its clients in creativity, influence, and innovation to enhance and protect the value of their businesses, turning every day into an opportunity to grow their brands. LLYC was founded in 1995 and is based in Madrid, Spain.

Deal Context for Buyer	#
Overall	2 of 2
Sector: Business Services	2 of 2
Type: Add-on Acquisition	2 of 2
Country: Spain	1 of 1
Year: 2024	2 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2024-02-19	Lambert Grand Rapids, Michigan, United States Lambert is an investor relations firm and a private equity communications agency. Their expertise in various industries includes manufacturing, technology, automotive, consumer, business services, and healthcare. Lambert was formed in 1998 and is based in Grand Rapids, Michigan.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2024-02-19

Lambert

Grand Rapids, Michigan, United States

Lambert is an investor relations firm and a private equity communications agency. Their expertise in various industries includes manufacturing, technology, automotive, consumer, business services, and healthcare. Lambert was formed in 1998 and is based in Grand Rapids, Michigan.

Buy

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