Add-on Acquisition • Marketing

Llorente Y Cuenca Acquires BAM

On March 30, 2023, Llorente Y Cuenca acquired marketing company BAM

Acquisition Context

This is Llorente Y Cuenca’s 2nd transaction in the Marketing sector.
This is Llorente Y Cuenca’s 2nd transaction in the United States.
This is Llorente Y Cuenca’s 1st transaction in California.

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M&A Deal Summary
Date	March 30, 2023
Target	BAM
Sector	Marketing
Buyer(s)	Llorente Y Cuenca
Deal Type	Add-on Acquisition

Target Company

BAM

San Diego, California, United States

BAM is a U.S. public relations and marketing agency serving venture-backed and established and technology companies. BAM was founded in 2008 and is based in San Diego, California.

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Buyer Overview 1

Buyer

Llorente Y Cuenca

Barcelona, Spain

Category	Company
Sector	Business Services
Employees	350

DESCRIPTION

Llorente Y Cuenca is a reputation, communication and public affairs management consulting agency in Spain, Portugal and Latin America. The agency employs over 350 people spread in its 13 offices. Llorente & Cuenca’s customers portfolio includes mainly blue-chip companies.

Deal Context for Buyer	#
Overall	2 of 2
Sector: Marketing	2 of 2
Type: Add-on Acquisition	2 of 2
State: California	1 of 1
Country: United States	2 of 2
Year: 2023	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2015-12-16	EDF Communications Miami, Florida, United States EDF Communications LLC is a provider of strategic communications and public relation counseling to organizations operating in the United States, Latin America, Africa, Eastern Europe, Eurasia and the Middle East.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2015-12-16

EDF Communications

Miami, Florida, United States

EDF Communications LLC is a provider of strategic communications and public relation counseling to organizations operating in the United States, Latin America, Africa, Eastern Europe, Eurasia and the Middle East.

Buy

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