M&A Deal Summary

LiveRamp Acquires Toplander

On November 26, 2002, LiveRamp acquired marketing company Toplander from First Analysis for 12M USD

Acquisition Highlights
  • This is LiveRamp’s 1st transaction in the Marketing sector.
  • This is LiveRamp’s 6th largest (disclosed) transaction.
  • This is LiveRamp’s 2nd transaction in the United States.
  • This is LiveRamp’s 1st transaction in Arkansas.

M&A Deal Summary

Date 2002-11-26
Target Toplander
Sector Marketing
Buyer(s) LiveRamp
Sellers(s) First Analysis
Deal Type Add-on Acquisition
Deal Value 12M USD

Target

Toplander

Little Rock, Arkansas, United States
Toplander Corp. developed consumer data expertise and a consumer database for e-mail marketing campaigns and other forms of customer relationship management.

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Buyer(S) 1

Buyer

LiveRamp

San Francisco, California, United States

Category Company
Founded 2018
Sector Information Services
Employees1,400
Revenue 660M USD (2024)
DESCRIPTION
Acxiom's office in Redwood City, California.
Acxiom's office in Redwood City, California.

LiveRamp operates as an enterprise data, analytics, and software-as-a-service company in the United States, Europe, South America, and the Asia-Pacific. LiveRamp Holdings was founded in 2018 and is based in San Francisco, California.


DEAL STATS #
Overall 2 of 13
Sector (Marketing) 1 of 3
Type (Add-on Acquisition) 2 of 12
State (Arkansas) 1 of 1
Country (United States) 2 of 11
Year (2002) 1 of 1
Size (of disclosed) 6 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1998-05-27 May & Speh

Downers Grove, Illinois, United States

May & Speh, Inc provides database creation, data warehousing, statistical modeling and analysis, list processing, and data enhancement.

Buy $625M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2004-03-01 Consodata SA

Cedex, France

Consodata SA operates as a market information provider in Europe. It offers three ranges of services, including one to one marketing, marketing intelligence, and data management. Consodata is based in Levallois-Perret, France.

Buy -

Seller(S) 1

SELLER

First Analysis

Chicago, Illinois, United States

Investor Investor Investor Investor Investor


Category Venture Capital Firm
Founded 1981
PE ASSETS 800M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

First Analysis is a financial advisory and investment firm. First Analysis' private equity arm targets investments in growth companies at all stages of development. The Group looks for opportunities based primarily in the US and can commit up to $10 million of equity per transaction. Sectors of particular interest include outsourced services, (business/government services, education, environmental services, healthcare services, marketing services); information technology, (business integration, call centers, healthcare IT, network security, open source, sensor systems, transaction processing); and chemistry enabled businesses (advanced materials, chemicals, healthcare products, polymers, purification). First Analysis was formed in 1981 and is based in Chicago, Illinois.


DEAL STATS #
Overall 18 of 71
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 14 of 51
State (Arkansas) 1 of 1
Country (United States) 18 of 70
Year (2002) 2 of 2
Size (of disclosed) 22 of 22
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2002-01-01 Exodus

Town & Country, Missouri, United States

Exodus is a provider of Internet system and network management solutions for enterprises with mission-critical Internet operations. Exodus built state-of-the-art Internet data centers that managed all critical performance requirements, such as backup power, fire suppression, on-site security, fully scalable bandwidth, network availability, and network, system, and application monitoring.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2003-01-26 SterilMed

Maple Grove, Minnesota, United States

SterilMed, Inc. provides reprocessing, repair, and refurbishment of medical devices, equipment, and instruments. It repairs and sells medical equipment, including flexible endoscope systems, rigid endoscope systems, camera and video tower systems, power equipment, and surgical instrumentation.

Buy -