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M&A Deal Summary

LiveRamp Acquires SmartDM

On January 7, 2005, LiveRamp acquired marketing company SmartDM from Pharos Capital Group

Acquisition Highlights
  • This is LiveRamp’s 2nd transaction in the Marketing sector.
  • This is LiveRamp’s 3rd transaction in the United States.
  • This is LiveRamp’s 1st transaction in Tennessee.

M&A Deal Summary
Date 2005-01-07
Target SmartDM
Sector Marketing
Buyer(s) LiveRamp
Sellers(s) Pharos Capital Group
Deal Type Add-on Acquisition
Advisor(s) Portico Capital Securities (Financial)

Target

SmartDM

Nashville, Tennessee, United States
SmartDM, a full-service direct marketing agency based in Nashville, Tenn., that offers comprehensive direct marketing services and information management for mid-sized companies. It that has 90 employees in the company's main office in Nashville and in Kansas City, Las Vegas and New York. SmartDM has more than 100 clients, including Wyndham Hotels Worldwide, Gaylord Entertainment, Harrah's Entertainment, the American Red Cross, Comcast-Spectacor, several leading consumer finance and mortgage companies, the National Basketball Association, Bass Pro Shops and many other sports-related enterprises.

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Buyer(S) 1

Buyer

LiveRamp

San Francisco, California, United States
Category Company
Founded 2018
Sector Information Services
Employees1,400
Revenue 660M USD (2024)
DESCRIPTION
Acxiom's office in Redwood City, California.
Acxiom's office in Redwood City, California.

LiveRamp operates as an enterprise data, analytics, and software-as-a-service company in the United States, Europe, South America, and the Asia-Pacific. LiveRamp Holdings was founded in 2018 and is based in San Francisco, California.

DEAL STATS #
Overall 4 of 13
Sector: Marketing M&A 2 of 3
Type: Add-on Acquisition M&A Deals 4 of 12
State: Tennessee M&A 1 of 1
Country: United States M&A 3 of 11
Year: 2005 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2004-03-01 Consodata SA

Cedex, France

Consodata SA operates as a market information provider in Europe. It offers three ranges of services, including one to one marketing, marketing intelligence, and data management. Consodata is based in Levallois-Perret, France.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2005-03-28 Digital Impact

San Mateo, California, United States

Digital Impact is a provider of integrated digital marketing solutions for Global 2000 enterprises including Marriott, The Gap, and Hewlett-Packard. Digital Impact combines agency services with world-class campaign execution on a proprietary technology platform to deliver superior marketing results for clients.

Buy $140M

Seller(S) 1

SELLER

Pharos Capital Group

Dallas, Texas, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1998
PE ASSETS 1.0B USD
Size Middle-Market
Type Sector Focused
DESCRIPTION

Pharos Capital Group is a private equity firm that provides later-stage equity funding to companies at or near cash-flow break even. Investment funds are typically used to support growth, acquisitions, management buyouts, or recapitalization. Pharos looks to commit $20 to $50 million per transaction. Target sectors include healthcare, business services, and technology. Pharos prefers US-based opportunities. Pharos Capital Group was formed in 1998 and is based in Dallas, Texas.

DEAL STATS #
Overall 6 of 23
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 11
State: Tennessee M&A 4 of 7
Country: United States M&A 5 of 22
Year: 2005 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2004-11-17 Travel Holdings

Altamonte Springs, Florida, United States

Travel Holdings, Inc. (current news) is a leading travel services wholesaler that primarily supplies travel products to agents, online travel distribution companies and foreign tour operators. The company maintains an extensive array of negotiated rates with both hotel and air providers, allowing it to sell travel products at significant discounts. In addition to being one of the largest inbound tour operators in North America, Travel Holdings also provides private label websites for international tour operators and wholesalers, a b2b website for U.S. retail travel agents and a variety of consumer websites, including a market-leading consumer travel website LastMinuteTravel.com. This combination of a leading branded consumer travel website with a premier travel services wholesaler serving popular destination markets across the U.S. rivals the few online travel agencies that can compete across a multitude of business models.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2005-08-01 Gordian Health

Nashville, Tennessee, United States

Gordian, based in Nashville, Tennessee, provides results-oriented wellness and disease management solutions that effectively and measurably manage healthcare costs for employers, managed care organizations, hospitals and other providers of healthcare across the country. Gordian?s unique programs are designed to improve health status and reduce medical claims cost associated with poor lifestyle habits and manageable disease conditions.

Sell -
Mergr

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