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Add-on Acquisition • Marketing

LiveRamp Acquires GoDigital

On May 12, 2010, LiveRamp acquired marketing company GoDigital

Acquisition Context
  • This is LiveRamp’s 3rd transaction in the Marketing sector.
  • This is LiveRamp’s 1st transaction in Brazil.

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M&A Deal Summary
Date May 12, 2010
Target GoDigital
Sector Marketing
Buyer(s) LiveRamp
Deal Type Add-on Acquisition

Target Company

GoDigital

Sao Paulo, Brazil
GoDigital is a data quality and precision marketing company in Sao Paulo and Porto Alegre, Brazil. GoDigital has two unique, proprietary products – GoQuality, which offers total data quality management, and Claridata, a web-based suite that offers multichannel marketing campaign management and geo-analytical indicators for targeted marketing and campaign analysis.
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Buyer Overview 1

Buyer

LiveRamp

San Francisco, California, United States
Category Company
Founded 2018
Sector Information Services
Employees1,400
Revenue 660M USD (2024)
DESCRIPTION
Acxiom's office in Redwood City, California.
Acxiom's office in Redwood City, California.

LiveRamp operates as an enterprise data, analytics, and software-as-a-service company in the United States, Europe, South America, and the Asia-Pacific. LiveRamp Holdings was founded in 2018 and is based in San Francisco, California.

Deal Context for Buyer #
Overall 10 of 13
Sector: Marketing 3 of 3
Type: Add-on Acquisition 9 of 12
Country: Brazil 1 of 1
Year: 2010 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-08-28 EchoTarget

New York,, New York, United States

EchoTarget, Inc.an on-line behavioral targeting and ad-serving company based in New York.

Buy $2M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-12-05 Acxiom - AISS

United States

AISS is a background screening company.

Sell -

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