M&A Deal Summary

LiveRamp Acquires Digital Impact

On March 28, 2005, LiveRamp acquired internet software and services company Digital Impact for 140M USD

Acquisition Highlights
  • This is LiveRamp’s 1st transaction in the Internet Software and Services sector.
  • This is LiveRamp’s 4th largest (disclosed) transaction.
  • This is LiveRamp’s 4th transaction in the United States.
  • This is LiveRamp’s 1st transaction in California.

M&A Deal Summary

Date 2005-03-28
Target Digital Impact
Sector Internet Software and Services
Buyer(s) LiveRamp
Deal Type Add-on Acquisition
Deal Value 140M USD

Target

Digital Impact

San Mateo, California, United States
Digital Impact is a provider of integrated digital marketing solutions for Global 2000 enterprises including Marriott, The Gap, and Hewlett-Packard. Digital Impact combines agency services with world-class campaign execution on a proprietary technology platform to deliver superior marketing results for clients.

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Buyer(S) 1

Buyer

LiveRamp

San Francisco, California, United States

Category Company
Founded 2018
Sector Information Services
Employees1,400
Revenue 660M USD (2024)
DESCRIPTION
Acxiom's office in Redwood City, California.
Acxiom's office in Redwood City, California.

LiveRamp operates as an enterprise data, analytics, and software-as-a-service company in the United States, Europe, South America, and the Asia-Pacific. LiveRamp Holdings was founded in 2018 and is based in San Francisco, California.


DEAL STATS #
Overall 5 of 13
Sector: Internet Software and Services M&A 1 of 4
Type: Add-on Acquisition M&A Deals 5 of 12
State: California M&A 1 of 5
Country: United States M&A 4 of 11
Year: 2005 M&A 2 of 3
Size (of disclosed) 4 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2005-01-07 SmartDM

Nashville, Tennessee, United States

SmartDM, a full-service direct marketing agency based in Nashville, Tenn., that offers comprehensive direct marketing services and information management for mid-sized companies. It that has 90 employees in the company's main office in Nashville and in Kansas City, Las Vegas and New York. SmartDM has more than 100 clients, including Wyndham Hotels Worldwide, Gaylord Entertainment, Harrah's Entertainment, the American Red Cross, Comcast-Spectacor, several leading consumer finance and mortgage companies, the National Basketball Association, Bass Pro Shops and many other sports-related enterprises.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2005-08-10 InsightAmerica

Broomfield, Colorado, United States

InsightAmerica, Inc.specializes in fraud prevention and risk mitigation services, a privately held company based in Broomfield, Colorado.

Buy $35M