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  5. Litmus Acquires Kickdynamic

M&A Deal Summary

Litmus Acquires Kickdynamic

On November 16, 2021, Litmus acquired software company Kickdynamic

Acquisition Highlights
  • This is Litmus’ 1st transaction in the Software sector.
  • This is Litmus’ 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2021-11-16
Target Kickdynamic
Sector Software
Buyer(s) Litmus
Deal Type Add-on Acquisition

Target

Kickdynamic

London, United Kingdom
Kickdynamic is an AI-driven content automation solution. Kickdynamic’s content automation technology allows marketers to connect content sources, such as a product feed or a catalog, to create dynamic content templates that quickly and easily embed in an email’s code. Kickdynamic was founded in 2012 and is based in London, United Kingdom.

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Buyer(S) 1

Buyer

Litmus

Cambridge, Massachusetts, United States
Category Company
Founded 2005
Sector Software
DESCRIPTION

Litmus provides email optimization and collaboration solution for marketers. From Pre-Send campaign development and testing to Post-Send insights for future content optimization, it improves marketing performance and strategy, delivering increased subscriber engagement. Litmus was founded in 2005 and is based in Cambridge, Massachusetts.

DEAL STATS #
Overall 2 of 2
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
Country: United Kingdom M&A 1 of 1
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-04-26 Curated

Cambridge, Massachusetts, United States

Curated is a content curation tool that allows users to easily collect, curate, and publish highly engaging newsletters. Curated provides subject matter experts with easy-to-use tools that streamline the process of collecting and publishing relevant content, expand their influence, grow their audience, and increase email engagement.

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