Investment Summary

Literacy Capital Invests In Campfire

On August 13, 2024, private equity firm Literacy Capital invested in marketing company Campfire

Investment Highlights
  • This is Literacy Capital’s 1st transaction in the Marketing sector.
  • This is Literacy Capital’s 19th transaction in the United Kingdom.

Investment Summary

Date 2024-08-13
Target Campfire
Sector Marketing
Investor(s) Literacy Capital
Deal Type Growth Capital

Target

Campfire

Salford, United Kingdom
Campfire is a technology-enabled, social-first marketing agency that helps both established and fast-growing companies boost brand awareness and drive sales through major social media platforms. The agency leverages proprietary technology, including Spark, its flagship predictive analytics tool, to deliver powerful insights and measurable results that strengthen its service offering. Campfire was founded in 2019 and is based in Salford, United Kingdom.

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Investor(S) 1

DESCRIPTION

Literacy Capital is a closed-end investment company focused on investing in and supporting small, growing UK businesses. The Firm typically pursues buyouts of smaller, profitable (£1 to £5 million of EBITDA) but will also consider select growth/venture investments in disruptive businesses generating revenue but pre-profit. Literacy Capital was formed in 2017 and is headquartered in London.


DEAL STATS #
Overall 19 of 23
Sector: Marketing M&A 1 of 1
Type: Growth Capital M&A Deals 6 of 8
Country: United Kingdom M&A 19 of 23
Year: 2024 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-03-25 Live Business Group

London, United Kingdom

Live Business Group is an international entertainment supplier to the travel, tourism and leisure industry. The company’s full turnkey entertainment service capabilities cover everything from concept design, digital media content, to West-End style production shows and live entertainment activities. Live Business Group was founded in 1990 and is based in London, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-11-06 Amplify5

Kent, United Kingdom

Amplify5 is an offshore outsourcing company and specializing in providing tailored outsourcing solutions for large enterprises and SMEs in South Africa. Amplify5 was founded in 2021 and is based in Kent, United Kingdom.

Buy -