M&A Deal Summary

LinkedIn Acquires Oribi

On February 28, 2022, LinkedIn acquired marketing company Oribi for 80M USD

Acquisition Highlights
  • This is LinkedIn’s 1st transaction in the Marketing sector.
  • This is LinkedIn’s 6th largest (disclosed) transaction.
  • This is LinkedIn’s 1st transaction in Israel.

M&A Deal Summary

Date 2022-02-28
Target Oribi
Sector Marketing
Buyer(s) LinkedIn
Deal Type Add-on Acquisition
Deal Value 80M USD
Advisor(s) Gross & Co. (Legal)

Target

Oribi

Tel Aviv, Israel
Oribi is an Israel-based marketing analytics company that empowers businesses of all sizes to make smarter, data-driven decisions with cutting-edge technology, powerful features, and top-notch optimization guidance. Oribi was founded in 2015 and is based in Tel Aviv, Israel.

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Buyer(S) 1

Buyer

LinkedIn

Mountain View, California, United States

Category Company
Founded 2002
Sector Internet Software and Services
Employees9,732
Revenue 3.0B USD (2015)
DESCRIPTION

LinkedIn is an online professional social network that offers tools to access business connections. LinkedIn was formed in 2002 and is based in Mountain View, California.


DEAL STATS #
Overall 19 of 20
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 19 of 20
Country: Israel M&A 1 of 1
Year: 2022 M&A 1 of 2
Size (of disclosed) 6 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-08-11 SlideShare

San Francisco, California, United States

SlideShare is an online platform for sharing presentations. Individuals or organizations can upload and share PowerPoint, PDF, or OpenOffice presentations. SlideShare was established in 2006 and is based in San Francisco, California.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-28 EduBrite

Fremont, California, United States

EduBrite is a platform that specializes in creating, hosting and deploying professional certificates. EduBrite is based in Fremont, California.

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