M&A Deal Summary

Liftoff Mobile Acquires Vungle

On August 24, 2021, Liftoff Mobile acquired marketing company Vungle from The Blackstone Group

Acquisition Highlights
  • This is Liftoff Mobile’s 1st transaction in the Marketing sector.
  • This is Liftoff Mobile’s 1st transaction in the United States.
  • This is Liftoff Mobile’s 1st transaction in California.

M&A Deal Summary
Date 2021-08-24
Target Vungle
Sector Marketing
Buyer(s) Liftoff Mobile
Sellers(s) The Blackstone Group
Deal Type Merger

Target

Vungle

San Francisco, California, United States
Vungle is a performance marketing platform for in-app video advertisements on mobile devices. Mobile application developers partner with Vungle to monetize their apps through innovative in-app ad experiences that are inspired by insight and crafted with creativity. Advertisers depend on Vungle to reach, acquire, and retain high-value users worldwide. Vungle develops tools that include data-led buying and UX recommendations, ad format innovation, creative automation, and more. Vungle’s data-optimized ads run on over 1 billion unique devices to drive engagement and increase returns for publishers and advertisers ranging from indie studios to powerhouse brands, including Rovio, Zynga, Pandora, Microsoft, and Scopely. The Company is headquartered in San Francisco.

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Buyer(S) 1

Buyer

Liftoff Mobile

Redwood City, California, United States
Category Company
Founded 2012
Sector Internet Software and Services
DESCRIPTION

Liftoff Mobile is a complete mobile app marketing platform that helps companies acquire and retain high quality mobile app users at scale. Liftoff uses prediction intelligence and unbiased ML to find engaged users at scale for mobile app marketers, creative testing to deliver the most engaging ad experience and a unique cost per revenue model to optimize for LTV goals. Liftoff Mobile was founded in 2012 and is based in Redwood City, California.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Merger) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 1
Year (2021) 1 of 1

Seller(S) 1

SELLER

The Blackstone Group

New York, New York, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1987
PE ASSETS 131.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

The Blackstone Group is a global alternative investment management firm. The Firm's investment activities span real estate, secondary investments, hedge funds, credit, infrastructure, and private equity. Blackstone's private equity group targets opportunities globally including buyout acquisitions of established companies, development projects, growth equity financings, and industry consolidations. Sectors of interest include automotive, healthcare, chemicals, industrial, commercial property, lodging, communications, media/publishing, consumer & retail, packaging, consumer products, pharmaceuticals, energy, technology, entertainment, telecommunications, financial services, theme parks, food & beverage, and transportation. Blackstone's private equity real estate group looks for opportunities across North/South America, Asia, Australia/New Zealand, and Europe. The real estate group will consider both equity and debt investments. Areas of interest include healthcare, hotel, industrial, office, residential, and retail. The Blackstone Group was formed in 1987 and is based in New York City.

DEAL STATS #
Overall 156 of 173
Sector (Marketing) 1 of 1
Type (Merger) 6 of 9
State (California) 10 of 10
Country (United States) 96 of 105
Year (2021) 12 of 16
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-11 Vine Energy

Plano, Texas, United States

Vine Energy is an energy company focused on the development of natural gas properties in the stacked Haynesville and Mid-Bossier shale plays in the Haynesville Basin of Northwest Louisiana. Vine Energy was founded in 2014 and is based in Plano, Texas.

Sell $2.2B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-26 Deca Dental

Dallas, Texas, United States

Deca Dental is a dental services organization that supports dentists across more than 30 affiliated practices in providing patients with first-class dental services in a comfortable and convenient neighborhood setting at affordable prices. Deca Dental was formed in 2008 and is based in Dallas, Texas.

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