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M&A Deal Summary

Lifetime Brands Acquires S’well Bottle

On March 3, 2022, Lifetime Brands acquired consumer products company S’well Bottle from SurfStitch Group

Acquisition Highlights
  • This is Lifetime Brands’ 7th transaction in the Consumer Products sector.
  • This is Lifetime Brands’ 6th transaction in the United States.
  • This is Lifetime Brands’ 2nd transaction in New York.

M&A Deal Summary
Date 2022-03-03
Target S’well Bottle
Sector Consumer Products
Buyer(s) Lifetime Brands
Sellers(s) SurfStitch Group
Deal Type Divestiture
Advisor(s) Canaccord Genuity (Financial)
GreenbergTraurig (Legal)

Target

S’well Bottle

New York, New York, United States
S’well is a global designer, wholesaler, and retailer of reusable, vacuum-insulated products. It is best known for creating the first, reusable hydration fashion accessory. S’well's products can be purchased through omnichannel retail partners, specialty stores, co-branded partnership opportunities, and its own direct-to-consumer website. S’well Bottle was founded in 2010 and is based in New York City.

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Buyer(S) 1

Buyer

Lifetime Brands

Garden City, New York, United States
Category Company
Founded 1945
Sector Consumer Products
Employees1,180
Revenue 683M USD (2024)
DESCRIPTION

Lifetime Brands is a provider of food preparation products include kitchenware, cutlery and cutting boards, bakeware and cookware, pantryware and spices and entertaining. Lifetime Brands was founded in 1945 and is based in Garden City, New York.

DEAL STATS #
Overall 8 of 8
Sector: Consumer Products M&A 7 of 7
Type: Divestiture M&A Deals 3 of 3
State: New York M&A 2 of 2
Country: United States M&A 6 of 6
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-12-22 Filament Brands

Seattle, Washington, United States

Filament Brands is a provider of households products under the Filament banner include: Rabbit, RBT, Houdini, Chef'n, VIBE, Taylor Kitchen, Taylor Bath, Taylor Weather, EatSmart, Springfield and Salter. Filament Brands was founded in 1851 and is based in Seattle, Washington.

Buy $313M

Seller(S) 1

SELLER

SurfStitch Group

Burleigh Heads, Australia
Category Company
Founded 2007
Sector E-Commerce
Revenue 130M AUD (2015)
DESCRIPTION

SurfStitch Group is an industry major online global action sports and youth culture network. SurfStitch Group has evolved from a pure-play online action sports retailer to become a destination for customers to connect with everything action sports related. Together, SurfStitch Group's websites serve a unique customer audience of over 6 million, representing a digital ecosystem capable of capturing and influencing all points of the surf and action sports lifestyle cycle. SurfStitch Group was founded in 2007 and is based in Burleigh Heads, Australia.

DEAL STATS #
Overall 2 of 2
Sector: Consumer Products M&A 1 of 1
Type: Divestiture M&A Deals 2 of 2
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-09-19 Magicseaweed

Kingsbridge, United Kingdom

Magicseaweed is the world’s largest user generated surf content network, providing forecasting and live reporting of over 4,000 beaches across the globe. Magicseaweed was founded in 2002 and has become the world’s leading online surf forecasting platform, used by surfers and water sports enthusiasts in over 200 countries. Magicseaweed serves the key markets of North America, Europe and Australia, attracting over 2 million unique monthly users to its site, and over 1 million app downloads.

Sell -
Mergr

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