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  6. Life360 Acquires Nativo

M&A Deal Summary

Life360 Acquires Nativo

On November 10, 2025, Life360 acquired digital media company Nativo for 120M USD

Acquisition Highlights
  • This is Life360’s 1st transaction in the Digital Media sector.
  • This is Life360’s 2nd largest (disclosed) transaction.
  • This is Life360’s 10th transaction in the United States.
  • This is Life360’s 6th transaction in California.

M&A Deal Summary
Date 2025-11-10
Target Nativo
Sector Digital Media
Buyer(s) Life360
Deal Type Add-on Acquisition
Deal Value 120M USD
Advisor(s) Perella Weinberg Partners (Financial)
Cooley (Legal)

Target

Nativo

El Segundo, California, United States
Nativo provides a digital advertising platform that enables brands and publishers to deliver native ads and branded content experiences across digital channels. Nativo offers solutions for campaign management, audience insights, and monetisation through programmatic and direct ad placements. Nativo was founded in 2010 and is based in El Segundo, California.

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Buyer(S) 1

Buyer

Life360

San Mateo, California, United States
Category Company
Founded 2007
Sector Software
Employees455
Revenue 371M AUD (2024)
DESCRIPTION

Life360 is a location and communication app for families available for Android and the iPhone. Using location-based technology, Life360 enables families to share their locations, know when someone needs help and communicate easily with in-app messaging. The app operates in a convenient and secure way that does not interfere with busy schedules or personal freedom. Life360 was founded in 2007 and is based in San Mateo, California.

DEAL STATS #
Overall 10 of 10
Sector: Digital Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 9 of 9
State: California M&A 6 of 6
Country: United States M&A 10 of 10
Year: 2025 M&A 2 of 2
Size (of disclosed) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-02-27 Fantix - Advertising Unit

New York, New York, United States

Fantix's Advertising Unit is an AI platform that empowers smarter advertising through cutting-edge machine learning and privacy-first technology.

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