M&A Deal Summary

Life360 Acquires Fantix - Advertising Unit

On February 27, 2025, Life360 acquired information technology company Fantix - Advertising Unit from Fantix

Acquisition Highlights
  • This is Life360’s 1st transaction in the Information Technology sector.
  • This is Life360’s 9th transaction in the United States.
  • This is Life360’s 1st transaction in New York.

M&A Deal Summary

Date 2025-02-27
Target Fantix - Advertising Unit
Sector Information Technology
Buyer(s) Life360
Sellers(s) Fantix
Deal Type Divestiture

Target

Fantix - Advertising Unit

New York, New York, United States
Fantix's Advertising Unit is an AI platform that empowers smarter advertising through cutting-edge machine learning and privacy-first technology.

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Buyer(S) 1

Buyer

Life360

San Mateo, California, United States

Category Company
Founded 2007
Sector Software
Employees383
Revenue 304M AUD (2023)
DESCRIPTION

Life360 is a location and communication app for families available for Android and the iPhone. Using location-based technology, Life360 enables families to share their locations, know when someone needs help and communicate easily with in-app messaging. The app operates in a convenient and secure way that does not interfere with busy schedules or personal freedom. Life360 was founded in 2007 and is based in San Mateo, California.


DEAL STATS #
Overall 9 of 9
Sector (Information Technology) 1 of 1
Type (Divestiture) 1 of 1
State (New York) 1 of 1
Country (United States) 9 of 9
Year (2025) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-22 Tile

San Mateo, California, United States

Tile is a cloud-based finding platform that helps people find the things that matter to them most. In addition to devices in multiple form factors for every use case, Tile works with over 40 partner products leveraging its finding technology across audio, travel, wearables, and PC categories. Tile is based in San Mateo, California.

Buy $205M

Seller(S) 1

SELLER

Fantix

New York, New York, United States

Category Company
Founded 2022
Sector Information Technology
DESCRIPTION

Fantix is an AI platform for business data science that trains robust machine learning models that include Yellowcake™, a universal, generative model for consumer data enrichment that is capable of predicting hundreds of attributes of a consumer without knowing their identity; Fusion™, an audience builder that creates lookalike and advanced targeting audiences for advertisers while ensuring enhanced precision and privacy; and Supernova™, a generative AI for synthetic data generation that is leveraged in fintech and enterprise applications. Fantix was formed in 2022 and is headquartered in New York, New York.


DEAL STATS #
Overall 1 of 1
Sector (Information Technology) 1 of 1
Type (Divestiture) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2025) 1 of 1