Add-on Acquisition • Marketing

Libsyn Acquires Podcast Ad

On February 23, 2022, Libsyn acquired marketing company Podcast Ad

Acquisition Context

This is Libsyn’s 2nd transaction in the Marketing sector.
This is Libsyn’s 5th transaction in the United States.
This is Libsyn’s 1st transaction in Texas.

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M&A Deal Summary
Date	February 23, 2022
Target	Podcast Ad
Sector	Marketing
Buyer(s)	Libsyn
Deal Type	Add-on Acquisition

Target Company

Podcast Ad

Dallas, Texas, United States

Podcast Ad Reps is a podcast advertising company. Podcast Ad advertising for over 120 exclusive podcasters on its network and allows advertisers and agencies to efficiently buy and manage advertising campaigns in the podcast sector. Podcast Ad Reps was founded in 2018 and is based in Dallas, Texas.

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Buyer Overview 1

Buyer

Libsyn

Pittsburgh, Pennsylvania, United States

Category	Company
Founded	2004
Sector	Internet Software and Services
Employees	87
Revenue	24M USD (2019)

DESCRIPTION

Libsyn is a podcast hosting network and has been providing publishers with distribution and monetization services. Libsyn was founded in 2004 and is based in Pittsburgh, Pennsylvania.

Deal Context for Buyer	#
Overall	5 of 5
Sector: Marketing	2 of 2
Type: Add-on Acquisition	5 of 5
State: Texas	1 of 1
Country: United States	5 of 5
Year: 2022	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2021-04-12	Glow Seattle, Washington, United States Glow is a podcast monetization platform, powering membership programs for podcasts that reach millions of listeners. Glow’s core product offering makes it simple for any podcaster to charge for and distribute premium content on almost every major podcast app, enabling podcasts to generate income for their work. Glow was founded in 2019 and is based in Seattle, Washington.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2021-04-12

Glow

Seattle, Washington, United States

Glow is a podcast monetization platform, powering membership programs for podcasts that reach millions of listeners. Glow’s core product offering makes it simple for any podcaster to charge for and distribute premium content on almost every major podcast app, enabling podcasts to generate income for their work. Glow was founded in 2019 and is based in Seattle, Washington.

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