M&A Deal Summary

Libsyn Acquires Podcast Ad

On February 23, 2022, Libsyn acquired marketing company Podcast Ad

Acquisition Highlights
  • This is Libsyn’s 2nd transaction in the Marketing sector.
  • This is Libsyn’s 5th transaction in the United States.
  • This is Libsyn’s 1st transaction in Texas.

M&A Deal Summary

Date 2022-02-23
Target Podcast Ad
Sector Marketing
Buyer(s) Libsyn
Deal Type Add-on Acquisition

Target

Podcast Ad

Dallas, Texas, United States
Podcast Ad Reps is a podcast advertising company. Podcast Ad advertising for over 120 exclusive podcasters on its network and allows advertisers and agencies to efficiently buy and manage advertising campaigns in the podcast sector. Podcast Ad Reps was founded in 2018 and is based in Dallas, Texas.

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Buyer(S) 1

Buyer

Libsyn

Pittsburgh, Pennsylvania, United States

Category Company
Founded 2015
Sector Information Technology
Employees87
Revenue 24M USD (2019)
DESCRIPTION

Libsyn is the world’s major podcast hosting network and has been providing publishers with distribution and monetization services since 2004. In 2016 Libsyn delivered over 4.59 Billion downloads. We host over 3.2 Million media files for more than 35,000 podcasts, including typically around 35% of the top 200 podcasts in iTunes. Podcast producers choose Libsyn to measure their audience, deliver popular audio and video episodes, distribute their content through smartphone Apps (iOS, and Android), and monetize via premium subscription services and advertising. We are a Pittsburgh based company with a world-class team. LLibsyn was founded in 2015 and is based in Pittsburgh, Pennsylvania.


DEAL STATS #
Overall 5 of 5
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 5 of 5
State (Texas) 1 of 1
Country (United States) 5 of 5
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-12 Glow

Seattle, Washington, United States

Glow is a podcast monetization platform, powering membership programs for podcasts that reach millions of listeners. Glow’s core product offering makes it simple for any podcaster to charge for and distribute premium content on almost every major podcast app, enabling podcasts to generate income for their work. Glow was founded in 2019 and is based in Seattle, Washington.

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