M&A Deal Summary

Liberta Partners Acquires DeinDeal

On July 2, 2024, family office Liberta Partners acquired e-commerce company DeinDeal from Ringier AG

Acquisition Highlights
  • This is Liberta Partners’ 1st transaction in the E-Commerce sector.
  • This is Liberta Partners’ 2nd transaction in Switzerland.

M&A Deal Summary
Date 2024-07-02
Target DeinDeal
Sector E-Commerce
Buyer(s) Liberta Partners
Sellers(s) Ringier AG
Deal Type Divestiture

Target

DeinDeal

Zurich, Switzerland
DeinDeal is an online marketplace that offers a diverse range of products and services, including exclusive deals and discounts across various categories such as fashion, electronics, travel, and lifestyle. DeinDeal was formed in 2010 and is based in Zurich, Switzerland.

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Buyer(S) 1

Buyer

Liberta Partners

Investor Investor Investor Investor Investor

Category Family Office
Founded 2016
Size Small
Type Sector Agnostic
DESCRIPTION

Liberta Partners is a multi-family backed investment firm focused on acquiring and investing in mid-sized businesses throughout German speaking Europe (Germany, Austria, and Switzerland). The Firm is sector agnostic and has a special interest in corporate divestitures and succession situations. Liberta seeks to invest up to €15 million in companies with revenues of €15 to €200 million. Liberta Partners was formed in 2016 and is headquartered in Munich, Germany.

DEAL STATS #
Overall 12 of 14
Sector (E-Commerce) 1 of 1
Type (Divestiture) 3 of 3
Country (Switzerland) 2 of 3
Year (2024) 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-02-28 AMEC

Wedemark, Germany

AMEC is a distributor for electronic components. AMEC is based in Wedemark, Germany.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-09-03 CBW

Hamburg, Germany

CBW is a training provider in vocational training/retraining with locations in Berlin, Hamburg, and Frankfurt am Main. The company provides participants with up-to-date professional knowledge using the latest technologies for the labour market. CBW offers challenging further education and retraining programmes in commercial subjects, IT training, language courses and individual coaching.

Buy -

Seller(S) 1

SELLER

Ringier AG

Zurich, Switzerland
Category Company
Founded 1833
Sector Marketing
DESCRIPTION

Ringier today operates media brands in the print, TV, radio, online and mobile arenas.

DEAL STATS #
Overall 1 of 1
Sector (E-Commerce) 1 of 1
Type (Divestiture) 1 of 1
Country (Switzerland) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-11 SMG Group

Zurich, Switzerland

SMG Group is a group of Swiss digital classifieds and marketplace assets in the real estate, car, generalist and financial services sectors. SMG Group was formed in 2021 and is based in Zurich, Switzerland.

Buy -
Mergr

Product

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