Add-on Acquisition • Consumer Products

LG Household & Health Care Acquires The Creme Shop

On April 21, 2022, LG Household & Health Care acquired consumer products company The Creme Shop

Acquisition Context

This is LG Household & Health Care’s 5th transaction in the Consumer Products sector.
This is LG Household & Health Care’s 2nd transaction in the United States.
This is LG Household & Health Care’s 1st transaction in California.

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M&A Deal Summary
Date	April 21, 2022
Target	The Creme Shop
Sector	Consumer Products
Buyer(s)	LG Household & Health Care
Deal Type	Add-on Acquisition
Advisor(s)	Palm Tree (Financial) Russ August & Kabat (Legal)

Target Company

The Creme Shop

Los Angeles, California, United States

The Creme Shop is focused on researching and developing beauty products in a humble office tucked away in Downtown, Los Angeles, California. The company continues to design and manufacture eyelashes and a plethora of new beauty products that advance the beauty world. With factories in the U.S. and overseas (i.e. South Korea), it aims to provide quality products from around the globe. The Creme Shop was formed in 1988 and is based in Los Angeles, California.

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Buyer Overview 1

Buyer

LG Household & Health Care

Seoul, South Korea

Category	Company
Founded	1947
Sector	Consumer Products
Revenue	6.81T KRW (2024)

DESCRIPTION

LG Household & Health Care manufactures and sells households goods, cosmetics, and beverages primarily in Korea. LG Household & Health Care was founded in 1947 and is based in Seoul, South Korea.

Deal Context for Buyer	#
Overall	5 of 5
Sector: Consumer Products	5 of 5
Type: Add-on Acquisition	5 of 5
State: California	1 of 1
Country: United States	2 of 2
Year: 2022	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2019-04-25	New Avon New York, New York, United States New Avon LLC (Avon North America) is the social selling beauty company in North America, with independent sales Representatives throughout the United States, Puerto Rico, and Canada. Avon North America's portfolio includes award-winning skincare, color cosmetics, fragrance, personal care, and health and wellness products featuring brands such as ANEW, Avon True Color, Espira, and Skin So Soft, as well as fashion and accessories.	Buy	$125M

DATE

TARGET

DEAL TYPE

VALUE

2019-04-25

New Avon

New York, New York, United States

New Avon LLC (Avon North America) is the social selling beauty company in North America, with independent sales Representatives throughout the United States, Puerto Rico, and Canada. Avon North America's portfolio includes award-winning skincare, color cosmetics, fragrance, personal care, and health and wellness products featuring brands such as ANEW, Avon True Color, Espira, and Skin So Soft, as well as fashion and accessories.

Buy

$125M

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