M&A Deal Summary

LG Household & Health Care Acquires New Avon

On April 25, 2019, LG Household & Health Care acquired consumer products company New Avon from Cerberus Capital Management and Avon Products for 125M USD

Acquisition Highlights
  • This is LG Household & Health Care’s 4th transaction in the Consumer Products sector.
  • This is LG Household & Health Care’s 2nd largest (disclosed) transaction.
  • This is LG Household & Health Care’s 1st transaction in the United States.
  • This is LG Household & Health Care’s 1st transaction in New York.

M&A Deal Summary

Date 2019-04-25
Target New Avon
Sector Consumer Products
Buyer(s) LG Household & Health Care
Sellers(s) Cerberus Capital Management
Avon Products
Deal Type Add-on Acquisition
Deal Value 125M USD
Advisor(s) Kirkland & Ellis (Legal)

Target

New Avon

New York, New York, United States
New Avon LLC (Avon North America) is the social selling beauty company in North America, with independent sales Representatives throughout the United States, Puerto Rico, and Canada. Avon North America's portfolio includes award-winning skincare, color cosmetics, fragrance, personal care, and health and wellness products featuring brands such as ANEW, Avon True Color, Espira, and Skin So Soft, as well as fashion and accessories.

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Buyer(S) 1

Buyer

LG Household & Health Care

Seoul, South Korea

Category Company
Founded 1947
Sector Consumer Products
Revenue 6.80T KRW (2023)
DESCRIPTION

LG Household & Health Care manufactures and sells households goods, cosmetics, and beverages primarily in Korea. LG Household & Health Care was founded in 1947 and is based in Seoul, South Korea.


DEAL STATS #
Overall 4 of 5
Sector (Consumer Products) 4 of 5
Type (Add-on Acquisition) 4 of 5
State (New York) 1 of 1
Country (United States) 1 of 2
Year (2019) 1 of 1
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-25 Avon Products

Tokyo, Japan

Avon Products is a global manufacturer and marketer of beauty and related products. Its products fall into three product categories: beauty, fashion, and home. Beauty consists of color cosmetics, fragrances, skincare, and personal care.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-21 The Creme Shop

Los Angeles, California, United States

The Creme Shop is focused on researching and developing beauty products in a humble office tucked away in Downtown, Los Angeles, California. The company continues to design and manufacture eyelashes and a plethora of new beauty products that advance the beauty world. With factories in the U.S. and overseas (i.e. South Korea), it aims to provide quality products from around the globe. The Creme Shop was formed in 1988 and is based in Los Angeles, California.

Buy -

Seller(S) 2

SELLER

Cerberus Capital Management

New York, New York, United States

Investor Investor Investor Investor Investor


Category Asset Manager
Founded 1992
PE ASSETS 55.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Cerberus Capital Management is a private investment firm that targets a wide range of global investments. Cerberus primarily looks for undervalued or distressed situations. Industry sectors of interest include aerospace and defense, apparel, automotive and industrial, building products, commercial services, consumer and retail, financial services, healthcare, manufacturing and distribution, paper, packaging, and printing, real estate, technology, telecommunications, transportation, and travel. In addition to private equity investing, Cerberus also provides corporate credit and acquires real estate. Cerberus was formed in 1992 by Steve Feinberg and is based in New York City.


DEAL STATS #
Overall 42 of 54
Sector (Consumer Products) 1 of 2
Type (Add-on Acquisition) 20 of 27
State (New York) 4 of 4
Country (United States) 30 of 36
Year (2019) 1 of 3
Size (of disclosed) 9 of 14
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-12-12 Sparton

De Leon Springs, Florida, United States

Sparton Corp. is a provider of complex and sophisticated electromechanical devices with capabilities that include concept development, industrial design, design and manufacturing engineering, production, distribution, field service, and refurbishment. The primary markets served are Medical & Biotechnology, Military & Aerospace, and Industrial & Commercial. Sparton was founded in 1900 and is based in De Leon Springs, Florida.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-05-02 Frontier Spinning

Sanford, North Carolina, United States

Frontier Spinning is a large U.S.-based producers of cotton and cotton/polyester blend yarns for the knitting and weaving industries and holds market-leading positions in open-end and air-jet spinning. Offering a diverse product line to fulfill the demands of customers worldwide, the yarn produced by Frontier Spinning is used in sportswear, undergarments, socks, sweaters, fleece, denim, and home furnishings.

Buy -
SELLER

Avon Products

London, United Kingdom

Category Company
Founded 1886
Sector Consumer Products
Employees23,000
Revenue 5.7B USD (2019)
DESCRIPTION

Avon brings beauty to the lives of women all over the world. At Avon, beauty means finding the right lipstick shade for a customer; providing an earnings opportunity so a woman can support her family; and enabling a woman to get her first mammogram. It’s about championing economic empowerment and improving the lives of women around the world. Avon Products was founded in 1886 and is based in London, the United Kingdom.


DEAL STATS #
Overall 6 of 6
Sector (Consumer Products) 6 of 6
Type (Add-on Acquisition) 2 of 2
State (New York) 2 of 2
Country (United States) 3 of 3
Year (2019) 2 of 2
Size (of disclosed) 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-08 Avon Products - Beauty Manufacturing Operation

Guangzhou, China

Avon Products - Beauty Manufacturing Operation is a provider of beauty and consumer goods.

Sell $44M