Add-on Acquisition • Food

LesserEvil Acquires R.E.D.D. Bar

On April 13, 2022, LesserEvil acquired food company R.E.D.D. Bar

Acquisition Context

This is LesserEvil’s 1st transaction in the Food sector.
This is LesserEvil’s 1st transaction in the United States.
This is LesserEvil’s 1st transaction in Michigan.

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M&A Deal Summary
Date	April 13, 2022
Target	R.E.D.D. Bar
Sector	Food
Buyer(s)	LesserEvil
Deal Type	Add-on Acquisition

Target Company

R.E.D.D. Bar

Portland, Michigan, United States

R.E.D.D. Bar is a provider of plant-based nourishment, proteins, probiotics, phytonutrients. R.E.D.D. Bar was founded in 2010 and is based in Portland, Michigan.

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Buyer Overview 1

Buyer

LesserEvil

Danbury, Connecticut, United States

Category	Company
Sector	Food

DESCRIPTION

LesserEvil is a producer of organic popcorn, grain-free organic puffs, grain-free egg white curls, keto-certified mini cookies, and veggie sticks lines. LesserEvil is based in Danbury, Connecticut.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Food	1 of 1
Type: Add-on Acquisition	1 of 1
State: Michigan	1 of 1
Country: United States	1 of 1
Year: 2022	1 of 1

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