M&A Deal Summary

LEGO Group Acquires Merlin Entertainments - LEGO & LEGOLAND Discovery Centres

On September 24, 2025, LEGO Group acquired leisure company Merlin Entertainments - LEGO & LEGOLAND Discovery Centres from Merlin Entertainments

Acquisition Highlights
  • This is LEGO Group’s 1st transaction in the Leisure sector.
  • This is LEGO Group’s 1st transaction in Germany.

M&A Deal Summary

Date 2025-09-24
Target Merlin Entertainments - LEGO & LEGOLAND Discovery Centres
Sector Leisure
Buyer(s) LEGO Group
Sellers(s) Merlin Entertainments
Deal Type Divestiture

Target

Merlin Entertainments - LEGO & LEGOLAND Discovery Centres

Berlin, Germany
Merlin Entertainments' LEGO & LEGOLAND Discovery Centres provide a variety of entertainment activities.

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Buyer(S) 1

Buyer

LEGO Group

Billund, Denmark

Category Company
Founded 1932
Sector Consumer Products
Employees19,000
Revenue 35.0B DKK (2017)
DESCRIPTION

LEGO Group is a privately held, family-owned company. LEGO Group is committed to the development of children’s creative and imaginative abilities. LEGO products can be purchased in more than 130 countries. LEGO Group was founded in 1932 and is based in Billund, Denmark.


DEAL STATS #
Overall 1 of 1
Sector: Leisure M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: Germany M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2005-07-13 LEGOLAND Parks

Billund, Denmark

LEGOLAND Parks consists of four family theme parks in England, Germany, California and Denmark -where the company also has a 176 room hotel. LEGOLAND is based around the popular LEGO construction toys and has a strong appeal for families with younger children.

Sell €375M

Seller(S) 1

SELLER

Merlin Entertainments

Poole, United Kingdom

Category Company
Founded 1999
Sector Leisure
Employees28,000
Revenue 1.7B GBP (2018)
DESCRIPTION

Merlin Entertainments is an European entertainments company operating in Europe. Merlin runs 124 attractions in 25 countries across four continents. Merlin Entertainments was formed in 1999 and is headquartered in Poole, England.


DEAL STATS #
Overall 1 of 1
Sector: Leisure M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: Germany M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-28 COEX Aquarium

Seoul, South Korea

COEX Aquarium is one of South Korea's Public Aquariums holding a total of 3,000 tons of water and housing more than 180 immersive marine exhibits, showcasing the incredible diversity of aquatic life: from mountain springs to the Amazonian rainforest. COEX Aquarium is based in Seoul, South Korea.

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