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Add-on Acquisition • Marketing

Leap Event Technology Acquires Fan Interactive Marketing

On January 11, 2023, Leap Event Technology acquired marketing company Fan Interactive Marketing

Acquisition Context
  • This is Leap Event Technology’s 1st transaction in the Marketing sector.
  • This is Leap Event Technology’s 4th transaction in the United States.
  • This is Leap Event Technology’s 2nd transaction in California.

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M&A Deal Summary
Date January 11, 2023
Target Fan Interactive Marketing
Sector Marketing
Buyer(s) Leap Event Technology
Deal Type Add-on Acquisition

Target Company

Fan Interactive Marketing

Rolling Hills Estates, California, United States
Fan Interactive Marketing is a marketing services company focused on helping clients fully activate their data for strategic efforts. Fan Interactive Marketing's team of experts handles the day-to-day administrative tasks associated with CRM, email marketing, and digital advertising while bringing forth best-in-class strategies and initiatives. Fan Interactive Marketing is based in Rolling Hills Estates, California.
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Buyer Overview 1

Buyer

Leap Event Technology

Wexford, Pennsylvania, United States
Category Company
Founded 2001
Sector Software
DESCRIPTION

Leap Event Technology is a provider of technology solutions for arts and culture organizations. Leap Event Technology’s mission is to revolutionize the ticketing industry by providing arts, culture, and live entertainment organizations with integrated world-class customer relationship management, box office ticketing, fundraising, and marketing solutions. Patron Technology was founded in 2001 and is based in Wexford, Pennsylvania.

Deal Context for Buyer #
Overall 5 of 6
Sector: Marketing 1 of 1
Type: Add-on Acquisition 5 of 6
State: California 2 of 2
Country: United States 4 of 5
Year: 2023 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-02-22 Greencopper

Montreal, Quebec, Canada

Greencopper is a provider of mobile and web technologies for live events. Innovations range from cutting-edge mobile apps to powerful web and social media engines, as well as interactive music discovery tools.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-07-13 Epic Photo Ops

Everett, Washington, United States

Epic Photo Ops operates software for the scheduling, execution, and management of high-quality face-to-face experiences for celebrities and fans. The company's experiential e-commerce platform enables event organizers to create, manage, and facilitate once-in-a-lifetime experiences within their events from one centralized vendor. By combining their industry-leading services in managing high-volume fandom experiences with the reservation software for bookings, exchanges, and fulfillment, it gives organizers a centralized provider for their entire photo and video op process and allows them to more easily capture valuable attendee data in the process. Epic Photo Ops was formed in 2013 and is based in Everett, Washington.

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