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  5. Leanplum Acquires Connecto

M&A Deal Summary

Leanplum Acquires Connecto

On June 19, 2018, Leanplum acquired software company Connecto

Acquisition Highlights
  • This is Leanplum’s 1st transaction in the Software sector.
  • This is Leanplum’s 1st transaction in India.

M&A Deal Summary
Date 2018-06-19
Target Connecto
Sector Software
Buyer(s) Leanplum
Deal Type Add-on Acquisition

Target

Connecto

Haryana, India
Connecto is a provider of AI-powered conversational marketing. Connecto was founded in 2013 and is based in Haryana, India.

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Buyer(S) 1

Buyer

Leanplum

San Francisco, California, United States
Category Company
Founded 2012
Sector Information Technology
DESCRIPTION

Leanplum, Inc. is mobile marketing platform built for engagement. Global brands like Tinder, Grab, Tesco, and Zynga turn to Leanplum to help them orchestrate multi-channel campaigns from messaging to the in-app experience -- that drive mobile growth and build long-lasting customer relationships.

DEAL STATS #
Overall 1 of 1
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: India M&A 1 of 1
Year: 2018 M&A 1 of 1
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