M&A Deal Summary

LeadVenture Acquires 50 Below Sales & Marketing

On November 13, 2012, LeadVenture acquired internet software and services company 50 Below Sales & Marketing

Acquisition Highlights
  • This is LeadVenture’s 2nd transaction in the Internet Software and Services sector.
  • This is LeadVenture’s 2nd transaction in the United States.
  • This is LeadVenture’s 1st transaction in Minnesota.

M&A Deal Summary
Date 2012-11-13
Target 50 Below Sales & Marketing
Sector Internet Software and Services
Buyer(s) LeadVenture
Deal Type Add-on Acquisition

Target

50 Below Sales & Marketing

Duluth, Minnesota, United States
50 Below Sales & Marketing, Inc. is a provider of eCommerce websites in the powersports, automotive tire & wheel aftermarket, medical equipment and pool and spa industries.

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Buyer(S) 1

Buyer

LeadVenture

Lake Oswego, Oregon, United States
Category Company
Sector Internet Software and Services
Revenue 48M USD (2016)
DESCRIPTION

LeadVenture provides a suite of software tools serving dealers in industries such as powersports, RV, marine, independent automotive, tire and wheel, outdoor power equipment and others. Its solutions include full digital storefront solutions as well as electronic catalogue, dealer management software and data as a service. LeadVenture is based in Lake Oswego, Oregon.

DEAL STATS #
Overall 2 of 7
Sector (Internet Software and Services) 2 of 4
Type (Add-on Acquisition) 2 of 7
State (Minnesota) 1 of 1
Country (United States) 2 of 7
Year (2012) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-08-20 Ready2Ride

Floyds Knobs, Indiana, United States

Ready2Ride, Inc.is a provider of enhanced aftermarket fitment data for the powersports industry.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-11-05 Duo Web Solutions

New Berlin, Wisconsin, United States

Duo Web Solutions LLC is a provider of social media and online marketing services for the powersports industry.

Buy -
Mergr

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