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  6. leadHOOP Acquires MatchMaximizer

M&A Deal Summary

leadHOOP Acquires MatchMaximizer

On October 8, 2020, leadHOOP acquired marketing company MatchMaximizer from Inquir

Acquisition Highlights
  • This is leadHOOP’s 1st transaction in the Marketing sector.
  • This is leadHOOP’s 1st transaction in the United States.
  • This is leadHOOP’s 1st transaction in New York.

M&A Deal Summary
Date 2020-10-08
Target MatchMaximizer
Sector Marketing
Buyer(s) leadHOOP
Sellers(s) Inquir
Deal Type Divestiture

Target

MatchMaximizer

Pearl River, New York, United States
MatchMaximizer is an all-in-one tool for any contact center and is modernizing the way prospective leads are matched with companies and organizations across the industry. the company's SaaS platform is specifically designed to streamline recruitment, improving outcomes for all parties involved from potential lead, to organization and lead generation partners. MatchMaximizer is based in Tempe, Arizona.

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Buyer(S) 1

Buyer

leadHOOP

Pearl River, New York, United States
Category Company
Founded 2017
Sector Marketing
DESCRIPTION

leadHOOP is a lead generation SaaS platform & marketplace that leverages technology to improve consumer inquiry results with an easy to use, transparent set of tools for buyers, sellers, and aggregators. The company's rapid growth is a testament to the significant advantage our platform provides clients, driving sales, and efficiencies through ever-increasing platform functionality. leadHOOP was formed in 2017 and is based in Pearl River, New York.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2020 M&A 1 of 1

Seller(S) 1

SELLER

Inquir

Tempe, Arizona, United States
Category Company
Founded 2019
Sector Marketing
DESCRIPTION

Inquir is a full-service marketing agency specializing in post-secondary education. HEG merges innovation and experience to develop technology and marketing programs that support client enrollment goals and meet changing regulatory needs. Inquir was formed in 2019 and is based in Tempe, Arizona.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2020 M&A 1 of 1
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