Investment Summary

Lead Edge Capital and Arsenal Growth Equity Invest In Second Nature

On October 29, 2018, growth capital firms Lead Edge Capital and Arsenal Growth Equity invested in internet software and services company Second Nature

Investment Highlights
  • This is Lead Edge Capital’s 7th and Arsenal Growth Equity’s 2nd transaction in the Internet Software and Services sector.
  • This is Lead Edge Capital’s 9th and Arsenal Growth Equity’s 2nd transaction in the United States.
  • This is Lead Edge Capital’s 1st and Arsenal Growth Equity’s 1st transaction in North Carolina.

Investment Summary

Date 2018-10-29
Target Second Nature
Sector Internet Software and Services
Investor(s) Lead Edge Capital
Arsenal Growth Equity
Deal Type Venture

Target

Second Nature

Raleigh, North Carolina, United States
Second Nature is a home air filter subscription service, delivering high-quality, USA-manufactured furnace and air conditioning filters straight to customers' doors. Second Nature was founded in 2012 and is based in Raleigh, North Carolina.

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Investor(S) 2

Investor

Lead Edge Capital

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2009
PE ASSETS 5.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

Lead Edge Capital is a growth capital firm focused on software, internet, consumer, and tech-enabled services companies. The Firm has no geographic preferences and will consider both private and public company investments. Leading Edge's investment size is $10 to $200 million. Lead Edge Capital was established in 2009 and is headquartered in New York City.


DEAL STATS #
Overall 12 of 46
Sector (Internet Software and Services) 7 of 23
Type (Venture) 5 of 26
State (North Carolina) 1 of 1
Country (United States) 9 of 37
Year (2018) 4 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-03-15 Clear Score Technology

London, United Kingdom

Clear Score Technology is a provider of an UK consumer organization that matches individuals to personal financial products, offering free credit reports, scores and personal financial education, both online and through mobile devices. Clear Score Technology was founded in 2014 and is based in London, United Kingdom.

Sell £275M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-12-06 Weave

Lehi, Utah, United States

Weave Communications offers long-distance and local calling services; two-way text messaging services. The company's products include Customized Phone System, Weave Text Messaging, Weave Missed Call Text, Weave Team, and Weave Mobile App to text customers, request payments, and receive and make calls. Weave Communications was founded in 2008 and is headquartered in Lehi, Utah.

Buy -
DESCRIPTION

Arsenal Growth Equity is a growth capital firm focused on software businesses across the US. Specific areas of interest include online commerce, enterprise software, and digital health. Arsenal seeks businesses with $5 to $20 million of recurring revenue where it can commit $5 to $8 million of equity. Arsenal Growth Equity was established in 2000 and is headquartered in Winter Park, Florida.


DEAL STATS #
Overall 2 of 10
Sector (Internet Software and Services) 2 of 3
Type (Venture) 2 of 9
State (North Carolina) 1 of 2
Country (United States) 2 of 9
Year (2018) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-01-17 Sharecare

Atlanta, Georgia, United States

Sharecare is a digital health company that helps people consolidate and manage various components of their health in one place, regardless of where they are on their health journey. Sharecare provides the messaging, motivation, management, and measurement tools to help individuals, workforces, and communities optimize their comprehensive well-being. Sharecare was founded in 2010 and is based in Atlanta, Georgia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-02-21 Stratifyd

Charlotte, North Carolina, United States

Stratifyd provides end-to-end customer analytics to enterprises worldwide. The company’s AI-powered platform analyzes, categorizes, and visualizes structured and unstructured data in minutes to surface unknown insights which can be used to tailor marketing efforts, increase customer acquisition and retention, improve products and services, and boost revenue. Stratifyd was founded in 2015 and is based in Charlotte, North Carolina.

Buy -