Investment Summary

Lead Edge Capital Invests In Branding Brand

On October 1, 2012, growth capital firm Lead Edge Capital invested in software company Branding Brand

Investment Highlights
  • This is Lead Edge Capital’s 1st transaction in the Software sector.
  • This is Lead Edge Capital’s 3rd transaction in the United States.
  • This is Lead Edge Capital’s 1st transaction in Pennsylvania.

Investment Summary
Date 2012-10-01
Target Branding Brand
Sector Software
Investor(s) Lead Edge Capital
Deal Type Venture

Target

Branding Brand

Pittsburgh, Pennsylvania, United States
Branding Brand is a provider of mobile commerce platform, powering shopping experiences for over 200 enterprise brands. Branding Brand is based in Pittsburgh, Pennsylvania.

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Investor(S) 1

Investor

Lead Edge Capital

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2009
PE ASSETS 5.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

Lead Edge Capital is a growth capital firm focused on software, internet, consumer, and tech-enabled services companies. The Firm has no geographic preferences and will consider both private and public company investments. Leading Edge's investment size is $10 to $200 million. Lead Edge Capital was established in 2009 and is headquartered in New York City.

DEAL STATS #
Overall 4 of 46
Sector (Software) 1 of 7
Type (Venture) 1 of 26
State (Pennsylvania) 1 of 1
Country (United States) 3 of 37
Year (2012) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-10-13 Red Ventures

Fort Mill, South Carolina, United States

Red Ventures operates a portfolio of influential brands, digital platforms, and strategic partnerships that work together to connect millions of people with expert advice. Red Ventures was founded in 2000 and is based in Fort Mill, South Carolina.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-18 Alibaba Group

Hangzhou, China

Alibaba Group is a group of Chinese e-commerce businesses including Alibaba.com, Taobao, and Alipay. Alibaba Group was founded in 1999 and is based in Hangzhou, China.

Sell -
Mergr

Product

Company

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