Growth Capital • Consumer Services

Lead Capital Partners and Petra Capital Partners Invest In Viva Day + Med

On November 28, 2023, private equity firms Lead Capital Partners and Petra Capital Partners invested in consumer services company Viva Day + Med

Investment Context
  • This is Lead Capital Partners’ 1st and Petra Capital Partners’ 3rd transaction in the Consumer Services sector.
  • This is Lead Capital Partners’ 5th and Petra Capital Partners’ 54th transaction in the United States.
  • This is Lead Capital Partners’ 1st and Petra Capital Partners’ 15th transaction in Texas.

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Investment Summary

Date November 28, 2023
Target Viva Day + Med
Sector Consumer Services
Investor(s) Lead Capital Partners
Petra Capital Partners
Deal Type Growth Capital

Target Company

Viva Day + Med

Austin, Texas, United States
Viva Day Spa + Med Spa offers a full menu of spa and med spa treatments including botox, fillers, body contouring, laser hair removal, massages, facials, waxing, manicures, pedicures. Viva Day Spa + Med Spa was founded in 2005 and is based in Austin, Texas.
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Investors Overview 2

Investor

Lead Capital Partners


Category Private Equity Firm
Founded 2011
PE ASSETS 230M USD
Size Small
Type Sector Agnostic
DESCRIPTION

Lead Capital Partners is a 'multi-family sponsored private equity firm' focused on acquiring control positions in businesses generating $1 to $7 million of EBITDA. Target transaction situations include family successions, divestitures, buyouts, and recapitalizations. Sectors of interest include healthcare, consumer products, IT/software, distribution, marketing, hospitality services, infrastructure, niche manufacturing, and industrial services. Lead Capital Partners was founded in 2011 and is based in Nashville, Tennessee.


Deal Context for Investor #
Overall 5 of 6
Sector: Consumer Services 1 of 1
Type: Growth Capital 1 of 2
State: Texas 1 of 1
Country: United States 5 of 6
Year: 2023 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-08-15 Hardenbergh Group

Livonia, Michigan, United States

Hardenbergh Group is a provider of temporary staffing and consulting solutions for medical staff services, credentialing, and provider enrollment. Hardenbergh Group was founded in 1991 and is based in Livonia, Michigan.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-01-30 Lieberman

Great Neck, New York, United States

Lieberman is a custom market research firm focused on healthcare and a dedicated consumer division. The company has built long-standing relationships with blue-chip clients by combining advanced quantitative analysis with nuanced qualitative methodologies, all led by integrated research teams. Leveraging cutting-edge technology and deep expertise, it delivers actionable insights into consumer behavior, market trends and competitive landscapes. Lieberman was formed in 1981 and is based in Great Neck, New York.

Buy -
Investor

Petra Capital Partners

Nashville, Tennessee, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1996
PE ASSETS 400M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Petra Capital Partners is a private investment firm that invests in US-based, high-growth businesses operating in the business services, healthcare services, media/publishing, telecom, IT, and information services sectors. Target companies are generally cash-flow positive with revenues in excess of $10 million and growth rates above 20%. Petra can commit up to $20 million per transaction. The Firm typically invests in subordinated debentures with warrants to purchase equity securities. Petra Capital Partners is licensed as a SBIC. The Firm was formed in 1996 and is based in Nashville, Tennessee.


Deal Context for Investor #
Overall 54 of 55
Sector: Consumer Services 3 of 3
Type: Growth Capital 15 of 16
State: Texas 15 of 15
Country: United States 54 of 55
Year: 2023 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-16 DataPath

Duluth, Georgia, United States

DataPath is a designer, integrates, manages and deploys satellite communication systems for military and commercial customers. Solutions include multi-band SATCOM terminals, network control software to manage and control communication networks, and global field support services. DataPath was established in 1982 and is based in Duluth, Georgia.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-02-15 Highstreet IT Solutions

McLean, Virginia, United States

Highstreet IT Solutions is a provider of cloud-oriented managed IT services and enterprise software implementation services. The company helps enterprise clients transition to cloud-based IT infrastructure and applications and offers ongoing support for their cloud technologies. Highstreet IT Solutions was founded in 1996 and is based in McLean, Virginia.

Sell -