M&A Deal Summary

LBI International Acquires Mr. Youth

On November 14, 2011, LBI International acquired marketing company Mr. Youth from The Mustang Group and Alta Equity Partners for 50M USD

Acquisition Highlights
  • This is LBI International’s 2nd transaction in the Marketing sector.
  • This is LBI International’s largest (disclosed) transaction.
  • This is LBI International’s 3rd transaction in the United States.
  • This is LBI International’s 2nd transaction in New York.

M&A Deal Summary
Date 2011-11-14
Target Mr. Youth
Sector Marketing
Buyer(s) LBI International
Sellers(s) The Mustang Group
Alta Equity Partners
Deal Type Add-on Acquisition
Deal Value 50M USD

Target

Mr. Youth

New York, New York, United States
Mr. Youth is a social marketing company as the antidote to consumer burnout with traditional media. Mr Youth works with some of America's brands, including Nike, Macy's, Microsoft, Staples and T-Mobile to engage their consumers using the modern media mix of word-of-mouth, social interactive and experiential marketing.

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Buyer(S) 1

Buyer

LBI International

Amsterdam, Netherlands
Category Company
Sector Marketing
Revenue 197M EUR (2011)
DESCRIPTION

LBI International is an international internet marketing agency, providing a full range of online services including search engine optimization, keyword advertising, and online media planning. LBI International is based in Amsterdam, Netherlands.

DEAL STATS #
Overall 3 of 3
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 3 of 3
State (New York) 2 of 2
Country (United States) 3 of 3
Year (2011) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-04-06 Special Ops Media

New York, New York, United States

Special Ops Media LLC is a provider of interactive marketing, creative, and online media services.

Buy -

Seller(S) 2

SELLER

The Mustang Group

Newton, Massachusetts, United States
Category Private Equity Firm
Founded 2003
Size Small
Type Sector Agnostic
DESCRIPTION

The Mustang Group is an East Coast US-based private equity firm focused on investing in profitable mid-sized companies with revenues of $5 to $100 million. Mustang looks to fund management buyouts, recapitalizations, corporate carve-outs, and growth capital financings. Areas of interest include leisure/recreation, specialty retail, consumer products, technology, business and financial services, and manufacturing. The Mustang Group prefers opportunities where management looks to continue on with the business and that have leading positions within their respective sectors. The Mustang Group was formed in 2003 and is based in Newton, Massachusetts.

DEAL STATS #
Overall 1 of 4
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 3
State (New York) 1 of 1
Country (United States) 1 of 4
Year (2011) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-08-11 SOG

Lynnwood, Washington, United States

SOG is a designer, manufacturer, and marketer of knives and tools used by hunters, campers, and outdoor enthusiasts, as well as military and law enforcement personnel. SOG was founded in 1986 and is based in Lynnwood, Washington.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-06-19 Renovation Brands

Florence, Alabama, United States

Renovation Brands is a distributor and retailer of electric fireplaces, electric heating appliances, customized fireplace mantels, and outdoor heating products. Renovation Brands was founded in 2002 and is based in Florence, Alabama.

Buy -
SELLER

Alta Equity Partners

Concord, Massachusetts, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1989
Size Small
Type Sector Agnostic
DESCRIPTION

Alta Equity Partners is a private equity firm focused on acquiring lower middle-market, US-based companies. The Firm is a generalist investor but targets companies exhibiting recurring revenue business models, low capital intensity, proven management, and opportunities for growth. Prospective transaction situations of interest include recapitalizations, management buyouts, divestitures, and special situations. Alta Equity Partners was formerly known as Alta Communications. Alta Communications was formed in 1989 and the Firm changed its name to Alta Equity Partners in 2010. Alta Equity Partners is based in Concord, Massachusetts.

DEAL STATS #
Overall 41 of 45
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 33 of 36
State (New York) 4 of 5
Country (United States) 39 of 43
Year (2011) 3 of 3
Size (of disclosed) 10 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-08-22 Inner City Broadcasting

New York, New York, United States

Inner City Broadcasting Corp. is a radio broadcasting company.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-01-03 Yankee Group Research

Boston, Massachusetts, United States

Yankee Group formerly known as (Decision Matrix Group) is headquartered in Boston and was founded by Howard Anderson in 1970 as the world's first technology research and consulting firm. The Company pioneered the model of selling a combination of objective and independent research combined with personal interaction with highly skilled and knowledgeable analysts. Yankee Group operates a fully-integrated research and consulting business and provides their services within the following four industry segments: (1) Wireline Telecomm, (2) Wireless Telecomm, (3) Media and Consumer Products, and (4) Information Technology.

Sell -
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